Digital Marketing for Charities: 8 Strategies to Use
Digital marketing is a great tool for charities to fundraise and increase awareness. However, with so many channels and platforms, it can be a little …
How to Set Up Your Google My Business Short Name in 3 Easy Steps
Google My Business (Now Google Business Profile) recently – depending on when you’re reading this – rolled out an important new feat…
10 Powerful Persuasive Language Techniques to Use in Your Digital Business Copy
Have you heard the phrase – Content is King? The hashtag #contentmarketing has over 638,639 followers on LinkedIn and has noticeably taken over …
How to Setup Google My Business to Generate Free Local Leads
Google’s local search results have almost become a separate search engine. Google uses a slightly different algorithm to provide users with a lo…
How to Use Google Correlate to Build Content and Skyrocket Your SEO
Google Trends and Insights for Search have always been largely utilised tools for SEO’s and marketers since their introductions. But for a short…
How to Set Effective Digital Marketing Objectives
Running a business without clear goals would be like trying to drive a car to Italy with no steering wheel or any GPS navigation aids to help you get …
Improve your Google Ads Quality Score with these 4 easy steps
Your quality score is determined by three factors: the expected CTR (Click Through Rate), ad relevance and landing page experience. A measurement of t…
Google penalties explained
An unexpected drop in your website’s positioning within search results is a possible sign that you have been hit by a penalty. Such a drop could…
The hashtag and social media marketing Why?
Head back 20 years and the hash symbol was nothing more than the puzzling symbol sitting at the bottom of your home telephone keypad. Today, the rise …
Top Five Facebook business benefits
According to Mark Zuckerberg’s official Facebook Page, on Monday 24 August 2015, Facebook achieved a new milestone when “1 in 7 people on Earth us…
7 Common and costly PPC marketing mistakes to avoid
There’s more to PPC management than simply setting up the odd campaign or two and letting them run indefinitely. Used well PPC is a great digital ma…
10 easy ways to grow your email list
Email marketing campaigns have been highlighted by Smart Insight’s 2015 Managing Digital Marketing report as one of the most successful forms of mar…
