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AI Search Optimisation

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LLM Optimisation

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Generative Engine Optimisation (GEO)

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Answer Engine Optimisation (AEO)

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UK Team of Experts

Affordable SEO

Search is changing,
Most businesses aren’t ready for it.

For decades, visibility meant ranking on Google. That model still has value, but a fundamental shift is underway that most businesses and most agencies haven’t fully accounted for.

Google now places AI-generated answers above traditional results for a growing number of queries. ChatGPT, Perplexity, Gemini and Copilot are handling billions of searches every month, and recommending businesses directly, without directing users through traditional rankings. Fewer people are clicking through to websites. More are acting on what AI tells them.

The businesses that act early will build a visibility advantage that will be very hard for competitors to beat. Those that wait will find themselves chasing a gap that only gets wider.

Request a Free AI Visibility Review! Call 0345 307 3380

What We Do

How we get your business found, cited and recommended by AI

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Generative Engine Optimisation (GEO)

Optimising your content, structure and authority so ChatGPT, Perplexity and Google Gemini discover, cite and recommend your business.

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Answer Engine Optimisation (AEO)

Structuring your content to directly answer the questions your customers are asking AI, so your business appears when it matters most.

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LLM Optimisation

Understanding how large language models currently perceive your brand, and correcting the gaps before they cost you enquiries.

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E-E-A-T & Credibility Signals

Building the experience, expertise, authority and trust signals that both Google and AI platforms use to decide which businesses to surface.

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Digital PR for AI Visibility

Earning the authoritative third-party mentions and citations that AI platforms draw on when deciding which businesses to recommend.

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AI Visibility Auditing

A clear picture of where your business currently stands across AI platforms, where competitors are winning, and what needs to change.

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Technical AI Optimisation

Ensuring AI crawlers can access, read and interpret your content correctly, structured data, schema, site architecture and more.

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AI Content Strategy

Creating content specifically designed to be cited by AI platforms, topically deep, well-structured and built around the questions your audience is actually asking.

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Ready to talk?

Book a free 30-minute Zoom call and we’ll show you exactly where your business stands in AI search, and what it would take to improve it.

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100% Satisfaction Guaranteed

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Proper Communication

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Experienced SEO Team

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Dedicated Account Manager

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Proven Track Record

SEO Hertfordshire

Why choose Link Digital

AI search isn’t something you can solve with outdated SEO tactics or by simply adding a few new keywords to existing pages. It requires a genuine understanding of how AI models interpret content, authority and intent, combined with the data infrastructure to measure where you actually stand across platforms.

That’s where we’re different.

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AI-Powered Insights.

We use our proprietary LinkOS to analyse how your business appears across AI and search platforms, identifying opportunities others miss.

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Expert-Led Execution.

Understanding AI behaviour is one thing. Knowing what to do about it is another. Our team translates complex AI visibility signals into practical, prioritised actions that move the needle, not activity for the sake of it.

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Traditional & AI Search, Connected

Everything we do across SEO, content and digital PR is built to strengthen both traditional rankings and AI visibility simultaneously.

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Working in Partnership

our strategy is built around your business, your audience and your goals, not a generic template applied regardless of your situation.

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Visibility That Compounds

The authority signals we build today keep paying dividends, making it increasingly difficult for competitors who start later to catch up.

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Results You Can See

We track and report AI visibility alongside traditional search performance, so you always know exactly where you stand.

Don’t just take our word for it

See what others have to say

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Excellent
Link Digital4.9
Based on 39 reviews
We recently worked with Link Digital to build our new website. We went with them on a recommendation, and we’re so glad we did. It was great working with Melissa and her team they were friendly and easy to talk to. The end result is user-friendly site that works well for our clients and looks professional too. We felt the pricing was fair and good value for what we received.
I cannot recommend the team at Link Digital enough! I hired them to design and build a bespoke website for my new business, The Screenwriters' Slate UK, which is an online platform that connects UK screenwriters with film & TV industry professionals worldwide. Programming the website was not an easy task, as it needed to have a built-in database (where industry professionals can search for screenwriters to work with), profile pages, a jobs board, a private messaging function, articles and advice pages, and a screenplay competition page with payment features - but the team went all out to meet my brief and I'm so pleased with the result! They also responded to my (many) email requests brilliantly and made sure that I was pleased with every page and function of the website. Extra thanks go to Kevin for building the website, and Melissa for managing the project from start to finish. The whole team are highly talented, friendly, and approachable, and they provide high-quality work at a competitive price. I highly recommend Link Digital for all of your website and digital needs 🙂
We use LinkDigital for all our marketing requirements, switching from a private individual. We can see improved results from Google and Facebook/Instagram. Happy with service and attentiveness
Link digital SMASHED IT!!! Absolute golden people the whole team sorted everything I explained a vision and link digital made it reality 🙌 couldn't recommend them enough definitely look forward to working together in the future 🙌👌
Very responsive and supportive. A special shout-out in particular to Elliot for his excellent service provided for ECIS. Elliot not only resolved issues, but also explained his steps and made it easy to understand how I could then implement similar changes.
We recently commissioned LinkDigital to renew our website and we honestly could not be happier with the end result! In this day and age, lots of marketing and website development companies look the same, and are full of promises so it always feels like a bit of a gamble when you go into contract with one of them, but from the get go we knew from the amount of time and effort the team put into our enquiry that this was a very professional and hard working team. Jack initially handled our enquiry, asked lots of questions of what we wanted and seemed genuinely interested in our business and goals, and he even applied a promotional discount to our website price (which he allowed us to finance over 3 separate payments) before handing us over to the team responsible for building and developing the site, which is where Melissa came in; Melissa was absolutely fantastic and showed the patience of a saint as we added to the site, tweaked things and changed everything from colours right down to text. The site just got better and better as Melissa continued to add various details from photos to links and technical data. We are just absolutely thrilled with the finished article and it is clear to see the amount of time and effort which has went into the site. I would simply finish by saying: if you want a cheap and cheerful website which will be thrown together in a few days, you probably don’t want to use LinkDigital as they take care and time to fully assemble a proper website, which requires input from you the client and lots of information sharing, but once the effort has been put in, you will not be disappointed. Don’t have any doubts, if you employ the services of LinkDigital, you will get a quality product if you decide to go with them, they really care about the quality of what they build as it is essentially their advert for what they create, and their prices are fair when you consider the quality of the product. We would give them 6 stars if we could 😊
I work with Mark for many years. Mark and his team created for me 2 websites and manging the digital marketing campaigns. Mark you are amazing, its such a pleasure to work with you, you and your team are one of the only ones that I know that can deliver any task.
We recently had the pleasure of using Link Digital to enhance the functionality of our website and we couldn’t be happier with the results. Not only did they address our immediate needs, but they also provided valuable recommendations to further improve usability and efficiency. Thanks to Link Digital, our website is now more user-friendly and reliable. We highly recommend their expertise and exceptional service.
Melissa and the rest of Linkdigital did a fantastic job redesigning our website content and look. We are delighted with the services they provide.
Link Digital are a great team to work with, can't recommend them enough. Communication was great throughout the project and they produced exactly what we needed taking on our input but also advising with their expertise. Look forward to working with you more. Thanks again.
They produced exactly what I wanted both quickly and cost effectively
I wanted to drop you a message to say we are really pleased with the website, Melissa has been very patient with us and we look forward working with you further.
Love the new Social Media Content Planner
Phenomenal communication and service! So pleased, big shout out to Melissa who was amazing throughout.
Link Digital is a really great company to work with, Mark certainly knows his stuff. I highly recommend all of the team. Many thanks.
Link Digital are superb in all aspects. Our previous web developer favourite words were "chargeable" even for things that were not right from the get go... as soon as the site went live there was no support and bills kept raining down... so we looked to change more out of frustration rather than necessity... But so glad we did! Working with Link Digital was easy going and together we got a more functional site, better loading speeds and all round better results from our site than ever before. Link Digital handled the new website design plus on going do our SEO and Adwords management and I will give them 10/10 in every area. The most important factor though is we have seen a substantial increase to business since working with LinkDigital. Highly recommended.
Great service, have driven up google search rankings and are a pleasure to work with.
Worked with Mark across several sites now. The whole LinkDigital team is brilliant and easy to work with. The websites we have them manage have all seen increases in sales/leads and our adword spend, returns so much more now. Since employing LinkDigital for our SEO management as well, organic placement is up, with us seeing 1st page hits across many of our keywords in competitive markets. Google analytics all aspects have been increasing and most importantly all this has resulted in increased turnover and profits. Worth every penny of investment and more.
Really great company to work with, highly recommended.
Link Digital have been a fantastic support, always on-hand with advice and solutions.
A great company to work with, Mark is a true gem, within a few weeks i have noticed an uplift in business, all my website and marketing requirments have been fully met. Thanks Guys
I have just started an online based business and was recommended Link Digital through a friend of mine. Mark and the team have provided a fantastic service and product. I have felt comfortable during the entire process of the website build and know that any questions or ideas I have will be listened too and acknowledged. Mark has also provided brilliant knowledge and ideas that have helped to solidify the foundations and ultimate goal the business and its services set out to achieve. I highly recommend people consider using Link Digital for any website development needs.
Impressive turn around with the website migration, thank you. League above the customer service of the hosting supplier I migrated from.
Pete has done an outstanding job at building my website. It is exactly what i wanted it to be. Thank you very much.
Link Digital is the type of website design company most business owners can only dream about. Under Peter's exceptional leadership, we now have a website that not only brings our vision to life but is slick and cool and intuitive to navigate. Link Digital has become our go-to web design company and I have no hesitation in highly recommending the LD team. An accolade I rarely give.

Frequently asked questions

What is AI search optimisation?

AI search optimisation is the process of improving how your business appears, gets cited and gets recommended across AI-powered platforms like ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Unlike traditional SEO which focuses on ranking pages in search results, AI search optimisation focuses on building the authority, credibility and content signals that AI models draw on when generating their answers and recommendations.

How is this different to regular SEO?

Traditional SEO focuses on ranking your pages in Google's search results. AI search optimisation focuses on getting your business cited and recommended within AI-generated answers, which requires a different set of signals, including entity optimisation, content depth, E-E-A-T credibility and third-party authority. The good news is that strong traditional SEO supports AI visibility, so the two work together rather than against each other.

Do I need to stop investing in traditional SEO?

No. Traditional SEO remains essential and directly supports your AI search visibility. The businesses that will perform best are those that do both, maintaining strong traditional search performance while building the additional signals that AI platforms require.

How do you measure AI search visibility?

Through our Growth OS platform we track how your business is being referenced and recommended across the major AI platforms, benchmarking your presence against competitors and monitoring changes over time. This gives you a clear, ongoing picture of where you stand rather than a one-off snapshot.

How long does it take to see results?

AI visibility is built on authority signals that take time to establish, there are no credible quick wins here. Most clients begin to see meaningful improvements within three to six months, with visibility continuing to strengthen as the work compounds over time.

Which AI platforms do you optimise for?

Our work covers the major AI-powered platforms including ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot and Google Gemini, as well as emerging platforms as they gain adoption.

Does my business need to be a certain size to benefit?

Not necessarily, but you do need some existing digital presence to build from. Businesses already investing in SEO or content marketing tend to see the strongest results, as the foundations are already in place to build on.

Will AI search replace Google?

Not in the near future, Google still dominates global search and remains essential for any visibility strategy. What's changing is the layer forming above traditional results, where AI-generated answers are increasingly influencing decisions before users ever click a link. The businesses that perform best will be those visible in both.

How do I get started?

The best starting point is a free AI search visibility review. We'll assess how your business currently appears across the major AI platforms, benchmark you against competitors and give you a clear picture of the opportunities. Book a Zoom call and we'll walk you through it.