B2B, Tech and Industrial - ld icon 24

2013

Established

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ยฃ400m+

Revenue influenced

B2B, Tech and Industrial - ld icon 13

565k+

Successful Clients

B2B, Tech and Industrial - ld icon 23

4.9 Star

Google reviews

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840k+

Leads Generated

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Your online team

How we can help you

B2B, technology and industrial businesses face marketing challenges that consumer brands simply don’t. Your audience is smaller and more specific. Your sales cycle is longer. Your proposition is often complex and technical. And the decision-makers you’re trying to reach are harder to get in front of.

We’ve worked with businesses across B2B services, SaaS and technology, manufacturing, engineering and industrial sectors, helping them build visibility, generate qualified leads and create the kind of digital presence that opens doors with the right organisations.

By combining sector experience with our AI-accelerated growth approach, we help B2B businesses do more with their marketing budget, generating better quality leads, nurturing prospects through longer buying journeys and connecting marketing activity directly to pipeline and revenue.

Call 0345 307 3380 to discuss your website project


Great companies we have worked with

Don’t just take our word for it

See what others have to say

B2B, Tech and Industrial - gmblogo
Excellent
Link Digital4.9
Based on 39 reviews
We recently worked with Link Digital to build our new website. We went with them on a recommendation, and weโ€™re so glad we did. It was great working with Melissa and her team they were friendly and easy to talk to. The end result is user-friendly site that works well for our clients and looks professional too. We felt the pricing was fair and good value for what we received.
I cannot recommend the team at Link Digital enough! I hired them to design and build a bespoke website for my new business, The Screenwriters' Slate UK, which is an online platform that connects UK screenwriters with film & TV industry professionals worldwide. Programming the website was not an easy task, as it needed to have a built-in database (where industry professionals can search for screenwriters to work with), profile pages, a jobs board, a private messaging function, articles and advice pages, and a screenplay competition page with payment features - but the team went all out to meet my brief and I'm so pleased with the result! They also responded to my (many) email requests brilliantly and made sure that I was pleased with every page and function of the website. Extra thanks go to Kevin for building the website, and Melissa for managing the project from start to finish. The whole team are highly talented, friendly, and approachable, and they provide high-quality work at a competitive price. I highly recommend Link Digital for all of your website and digital needs ๐Ÿ™‚
We use LinkDigital for all our marketing requirements, switching from a private individual. We can see improved results from Google and Facebook/Instagram. Happy with service and attentiveness
Link digital SMASHED IT!!! Absolute golden people the whole team sorted everything I explained a vision and link digital made it reality ๐Ÿ™Œ couldn't recommend them enough definitely look forward to working together in the future ๐Ÿ™Œ๐Ÿ‘Œ
Very responsive and supportive. A special shout-out in particular to Elliot for his excellent service provided for ECIS. Elliot not only resolved issues, but also explained his steps and made it easy to understand how I could then implement similar changes.
We recently commissioned LinkDigital to renew our website and we honestly could not be happier with the end result! In this day and age, lots of marketing and website development companies look the same, and are full of promises so it always feels like a bit of a gamble when you go into contract with one of them, but from the get go we knew from the amount of time and effort the team put into our enquiry that this was a very professional and hard working team. Jack initially handled our enquiry, asked lots of questions of what we wanted and seemed genuinely interested in our business and goals, and he even applied a promotional discount to our website price (which he allowed us to finance over 3 separate payments) before handing us over to the team responsible for building and developing the site, which is where Melissa came in; Melissa was absolutely fantastic and showed the patience of a saint as we added to the site, tweaked things and changed everything from colours right down to text. The site just got better and better as Melissa continued to add various details from photos to links and technical data. We are just absolutely thrilled with the finished article and it is clear to see the amount of time and effort which has went into the site. I would simply finish by saying: if you want a cheap and cheerful website which will be thrown together in a few days, you probably donโ€™t want to use LinkDigital as they take care and time to fully assemble a proper website, which requires input from you the client and lots of information sharing, but once the effort has been put in, you will not be disappointed. Donโ€™t have any doubts, if you employ the services of LinkDigital, you will get a quality product if you decide to go with them, they really care about the quality of what they build as it is essentially their advert for what they create, and their prices are fair when you consider the quality of the product. We would give them 6 stars if we could ๐Ÿ˜Š
I work with Mark for many years. Mark and his team created for me 2 websites and manging the digital marketing campaigns. Mark you are amazing, its such a pleasure to work with you, you and your team are one of the only ones that I know that can deliver any task.
We recently had the pleasure of using Link Digital to enhance the functionality of our website and we couldnโ€™t be happier with the results. Not only did they address our immediate needs, but they also provided valuable recommendations to further improve usability and efficiency. Thanks to Link Digital, our website is now more user-friendly and reliable. We highly recommend their expertise and exceptional service.
Melissa and the rest of Linkdigital did a fantastic job redesigning our website content and look. We are delighted with the services they provide.
Link Digital are a great team to work with, can't recommend them enough. Communication was great throughout the project and they produced exactly what we needed taking on our input but also advising with their expertise. Look forward to working with you more. Thanks again.
They produced exactly what I wanted both quickly and cost effectively
I wanted to drop you a message to say we are really pleased with the website, Melissa has been very patient with us and we look forward working with you further.
Love the new Social Media Content Planner
Phenomenal communication and service! So pleased, big shout out to Melissa who was amazing throughout.
Link Digital is a really great company to work with, Mark certainly knows his stuff. I highly recommend all of the team. Many thanks.
Link Digital are superb in all aspects. Our previous web developer favourite words were "chargeable" even for things that were not right from the get go... as soon as the site went live there was no support and bills kept raining down... so we looked to change more out of frustration rather than necessity... But so glad we did! Working with Link Digital was easy going and together we got a more functional site, better loading speeds and all round better results from our site than ever before. Link Digital handled the new website design plus on going do our SEO and Adwords management and I will give them 10/10 in every area. The most important factor though is we have seen a substantial increase to business since working with LinkDigital. Highly recommended.
Great service, have driven up google search rankings and are a pleasure to work with.
Worked with Mark across several sites now. The whole LinkDigital team is brilliant and easy to work with. The websites we have them manage have all seen increases in sales/leads and our adword spend, returns so much more now. Since employing LinkDigital for our SEO management as well, organic placement is up, with us seeing 1st page hits across many of our keywords in competitive markets. Google analytics all aspects have been increasing and most importantly all this has resulted in increased turnover and profits. Worth every penny of investment and more.
Really great company to work with, highly recommended.
Link Digital have been a fantastic support, always on-hand with advice and solutions.
A great company to work with, Mark is a true gem, within a few weeks i have noticed an uplift in business, all my website and marketing requirments have been fully met. Thanks Guys
I have just started an online based business and was recommended Link Digital through a friend of mine. Mark and the team have provided a fantastic service and product. I have felt comfortable during the entire process of the website build and know that any questions or ideas I have will be listened too and acknowledged. Mark has also provided brilliant knowledge and ideas that have helped to solidify the foundations and ultimate goal the business and its services set out to achieve. I highly recommend people consider using Link Digital for any website development needs.
Impressive turn around with the website migration, thank you. League above the customer service of the hosting supplier I migrated from.
Pete has done an outstanding job at building my website. It is exactly what i wanted it to be. Thank you very much.
Link Digital is the type of website design company most business owners can only dream about. Under Peter's exceptional leadership, we now have a website that not only brings our vision to life but is slick and cool and intuitive to navigate. Link Digital has become our go-to web design company and I have no hesitation in highly recommending the LD team. An accolade I rarely give.

Frequently asked questions

What makes B2B marketing different from consumer marketing?

B2B buying decisions typically involve multiple stakeholders, longer consideration periods and significantly higher transaction values than consumer purchases. That means your marketing needs to do more than generate clicks, it needs to build credibility, nurture relationships over time and create multiple touchpoints that keep your business front of mind throughout a buying cycle that can last months. We build strategies specifically around these dynamics rather than applying a consumer marketing approach to a B2B audience.

How do you generate leads for B2B businesses?

We use a combination of inbound and outbound approaches depending on your audience and objectives. Inbound focuses on SEO, content marketing and paid advertising to attract decision-makers who are actively researching solutions. Outbound uses personalised email, LinkedIn and multi-channel campaigns to proactively reach the right contacts at the right organisations, often before they’ve started searching. Both approaches feed into a CRM and automation system that nurtures leads through the buying journey automatically.

Can you help with LinkedIn marketing and advertising?

Yes. LinkedIn is one of the most effective channels for B2B audience targeting, reaching decision-makers by job title, seniority, company size, industry and more. We manage both organic LinkedIn presence and paid LinkedIn advertising campaigns, often as part of a connected outbound and paid media strategy.

How do you handle complex or technical propositions?

We take the time to genuinely understand your business, your audience and what sets you apart before writing a single word or building a single page. Our content and copywriting team is experienced in translating technical propositions into clear, compelling messaging that resonates with decision-makers who understand the subject, without dumbing it down or losing the detail that matters.

How do you market to industrial and manufacturing businesses?

Industrial and manufacturing audiences are often harder to reach through traditional digital channels, but not impossible. A combination of targeted SEO for industry-specific search terms, sector-relevant content that builds authority, LinkedIn outreach to the right job titles and well-placed paid advertising can generate consistent enquiries even in niche industrial markets. We’ve helped businesses in engineering, manufacturing and industrial services build significant digital pipelines from what were previously almost entirely offline sales processes.

Can you help with account-based marketing (ABM)?

Yes. ABM is particularly effective for B2B businesses with a defined list of target accounts, focusing marketing and outbound efforts on the specific organisations most likely to become high-value clients. We build ABM strategies that combine personalised content, targeted advertising and outbound outreach to create multiple touchpoints with key decision-makers at your target accounts.

How do you measure marketing performance for B2B businesses?

We track beyond vanity metrics, focusing on leads generated, lead quality, pipeline value and ultimately revenue influenced. Our Growth OS platform connects your marketing channels, CRM and sales data into a single view so you always have a clear picture of which activities are generating pipeline and which aren’t earning their investment.