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Shopify Partner

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WooCommerce Experts

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Google Partner & CSS Provider

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Conversion Optimisation

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UK Team of Experts

Affordable SEO

Your online team
More online sales starts here

Most ecommerce businesses aren’t underperforming because of one thing. They’re underperforming because multiple things aren’t working together, a store that converts poorly, traffic that isn’t targeted enough, campaigns that aren’t optimised for revenue, and no system to recover abandoned carts or bring lost customers back.

We fix the whole picture. We design and build high-converting stores on Shopify and WooCommerce, drive highly targeted traffic through SEO, paid advertising and Google Shopping, and optimise every stage of the purchase journey to maximise revenue from every visitor.

As a Google CSS Provider, we save our clients up to 20% on their Google Shopping cost per click, meaning more traffic for the same budget. Combined with our proprietary Growth OS platform and AI-accelerated campaign management, it’s a meaningful advantage most ecommerce businesses aren’t getting from their current agency.

  • Is your store converting as well as it should?
  • Do you know which channels are driving your most profitable sales?
  • Are you getting the most from your Google Shopping campaigns?

We can help! Call 0345 307 3380

What you can expect

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Shopify & WooCommerce

High-performance stores built to convert, fast, mobile-first, SEO and AI-ready and designed around your customers’ buying journey. New builds, platform migrations and complex custom development.

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Google Shopping & CSS

As a Google CSS provider, we reduce your Google Shopping cost per click by up to 20%, delivering more traffic for the same budget. Expert feed management, smart bidding and optimisation to maximise return on ad spend.

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Paid Search & Social

Highly targeted campaigns on Google, Meta and beyond, driving purchase-ready traffic to your store with full funnel tracking from first click to completed order.

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Ecommerce SEO

Organic visibility that drives consistent, cost-efficient traffic to your product and category pages, compounding over time to reduce your reliance on paid channels.

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AI Ready

Getting your products found and recommended across ChatGPT, Google AI Overviews and Perplexity, and building the MCP, ACP and UCP readiness that makes your store transactable through AI agents.

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Conversion Rate Optimisation

Turning more of your existing traffic into buyers, through data-driven UX improvements, A/B testing and continuous optimisation of your product pages, checkout flow and cart experience.

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Email & Abandoned Cart Automation

Recovering lost sales and driving repeat purchases automatically, through intelligent email and SMS sequences triggered by purchase behaviour, browsing activity and cart abandonment.

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Analytics & Attribution

Full visibility on what’s driving your sales, from first touch to completed order. GA4, server-side tracking, cross-channel attribution and custom dashboards that show you exactly where to invest next.

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Ready to talk?

Book a free 30-minute Zoom call and we’ll identify the fastest opportunities to increase your online sales.

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100% Commitment to Results

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Proper Communication

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Experienced UK Team

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Dedicated Account Manager

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Proven Track Record

Why choose Link Digital

An ecommerce agency that connects everything.

With over a decade of experience and hundreds of ecommerce businesses grown across the UK, we understand what it takes to sell online.

Most agencies do one thing. They build your store, or they run your ads, or they manage your SEO. We connect all of it, design, development, traffic, conversion and automation, into one joined-up ecommerce strategy where every element is working towards the same goal.

The result is a store that attracts the right customers, converts more of them and keeps bringing them back, with lower acquisition costs over time as the strategy compounds.

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Proven Track Record

Hundreds of ecommerce stores built, optimised and marketed across retail, fashion, homeware, industrial supply, health and beauty and more. We’ve seen what works across sectors and we bring that experience to every client.

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Google CSS Partner.
20% Lower CPCs

As a Google CSS Provider, we reduce your Google Shopping cost per click by up to 20% compared to advertising directly through Google. The same budget goes further, or the same results cost less.

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Full Funnel, Not Just Traffic

We design and build the landing pages optimised for your audience and offer, tested continuously to maximise conversion rates and minimise wastage.

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AI-Accelerated Performance

LinkOS analyses your market, your competitors and your data continuously, identifying opportunities faster and optimising decisions in ways that manual management simply can’t match.

Don’t just take our word for it

See what others have to say

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Excellent
Link Digital4.9
Based on 39 reviews
We recently worked with Link Digital to build our new website. We went with them on a recommendation, and we’re so glad we did. It was great working with Melissa and her team they were friendly and easy to talk to. The end result is user-friendly site that works well for our clients and looks professional too. We felt the pricing was fair and good value for what we received.
I cannot recommend the team at Link Digital enough! I hired them to design and build a bespoke website for my new business, The Screenwriters' Slate UK, which is an online platform that connects UK screenwriters with film & TV industry professionals worldwide. Programming the website was not an easy task, as it needed to have a built-in database (where industry professionals can search for screenwriters to work with), profile pages, a jobs board, a private messaging function, articles and advice pages, and a screenplay competition page with payment features - but the team went all out to meet my brief and I'm so pleased with the result! They also responded to my (many) email requests brilliantly and made sure that I was pleased with every page and function of the website. Extra thanks go to Kevin for building the website, and Melissa for managing the project from start to finish. The whole team are highly talented, friendly, and approachable, and they provide high-quality work at a competitive price. I highly recommend Link Digital for all of your website and digital needs 🙂
We use LinkDigital for all our marketing requirements, switching from a private individual. We can see improved results from Google and Facebook/Instagram. Happy with service and attentiveness
Link digital SMASHED IT!!! Absolute golden people the whole team sorted everything I explained a vision and link digital made it reality 🙌 couldn't recommend them enough definitely look forward to working together in the future 🙌👌
Very responsive and supportive. A special shout-out in particular to Elliot for his excellent service provided for ECIS. Elliot not only resolved issues, but also explained his steps and made it easy to understand how I could then implement similar changes.
We recently commissioned LinkDigital to renew our website and we honestly could not be happier with the end result! In this day and age, lots of marketing and website development companies look the same, and are full of promises so it always feels like a bit of a gamble when you go into contract with one of them, but from the get go we knew from the amount of time and effort the team put into our enquiry that this was a very professional and hard working team. Jack initially handled our enquiry, asked lots of questions of what we wanted and seemed genuinely interested in our business and goals, and he even applied a promotional discount to our website price (which he allowed us to finance over 3 separate payments) before handing us over to the team responsible for building and developing the site, which is where Melissa came in; Melissa was absolutely fantastic and showed the patience of a saint as we added to the site, tweaked things and changed everything from colours right down to text. The site just got better and better as Melissa continued to add various details from photos to links and technical data. We are just absolutely thrilled with the finished article and it is clear to see the amount of time and effort which has went into the site. I would simply finish by saying: if you want a cheap and cheerful website which will be thrown together in a few days, you probably don’t want to use LinkDigital as they take care and time to fully assemble a proper website, which requires input from you the client and lots of information sharing, but once the effort has been put in, you will not be disappointed. Don’t have any doubts, if you employ the services of LinkDigital, you will get a quality product if you decide to go with them, they really care about the quality of what they build as it is essentially their advert for what they create, and their prices are fair when you consider the quality of the product. We would give them 6 stars if we could 😊
I work with Mark for many years. Mark and his team created for me 2 websites and manging the digital marketing campaigns. Mark you are amazing, its such a pleasure to work with you, you and your team are one of the only ones that I know that can deliver any task.
We recently had the pleasure of using Link Digital to enhance the functionality of our website and we couldn’t be happier with the results. Not only did they address our immediate needs, but they also provided valuable recommendations to further improve usability and efficiency. Thanks to Link Digital, our website is now more user-friendly and reliable. We highly recommend their expertise and exceptional service.
Melissa and the rest of Linkdigital did a fantastic job redesigning our website content and look. We are delighted with the services they provide.
Link Digital are a great team to work with, can't recommend them enough. Communication was great throughout the project and they produced exactly what we needed taking on our input but also advising with their expertise. Look forward to working with you more. Thanks again.
They produced exactly what I wanted both quickly and cost effectively
I wanted to drop you a message to say we are really pleased with the website, Melissa has been very patient with us and we look forward working with you further.
Love the new Social Media Content Planner
Phenomenal communication and service! So pleased, big shout out to Melissa who was amazing throughout.
Link Digital is a really great company to work with, Mark certainly knows his stuff. I highly recommend all of the team. Many thanks.
Link Digital are superb in all aspects. Our previous web developer favourite words were "chargeable" even for things that were not right from the get go... as soon as the site went live there was no support and bills kept raining down... so we looked to change more out of frustration rather than necessity... But so glad we did! Working with Link Digital was easy going and together we got a more functional site, better loading speeds and all round better results from our site than ever before. Link Digital handled the new website design plus on going do our SEO and Adwords management and I will give them 10/10 in every area. The most important factor though is we have seen a substantial increase to business since working with LinkDigital. Highly recommended.
Great service, have driven up google search rankings and are a pleasure to work with.
Worked with Mark across several sites now. The whole LinkDigital team is brilliant and easy to work with. The websites we have them manage have all seen increases in sales/leads and our adword spend, returns so much more now. Since employing LinkDigital for our SEO management as well, organic placement is up, with us seeing 1st page hits across many of our keywords in competitive markets. Google analytics all aspects have been increasing and most importantly all this has resulted in increased turnover and profits. Worth every penny of investment and more.
Really great company to work with, highly recommended.
Link Digital have been a fantastic support, always on-hand with advice and solutions.
A great company to work with, Mark is a true gem, within a few weeks i have noticed an uplift in business, all my website and marketing requirments have been fully met. Thanks Guys
I have just started an online based business and was recommended Link Digital through a friend of mine. Mark and the team have provided a fantastic service and product. I have felt comfortable during the entire process of the website build and know that any questions or ideas I have will be listened too and acknowledged. Mark has also provided brilliant knowledge and ideas that have helped to solidify the foundations and ultimate goal the business and its services set out to achieve. I highly recommend people consider using Link Digital for any website development needs.
Impressive turn around with the website migration, thank you. League above the customer service of the hosting supplier I migrated from.
Pete has done an outstanding job at building my website. It is exactly what i wanted it to be. Thank you very much.
Link Digital is the type of website design company most business owners can only dream about. Under Peter's exceptional leadership, we now have a website that not only brings our vision to life but is slick and cool and intuitive to navigate. Link Digital has become our go-to web design company and I have no hesitation in highly recommending the LD team. An accolade I rarely give.

Frequently asked questions

Do you build ecommerce websites as well as market them?

Yes — and the combination matters. A store built with conversion in mind from the outset will always outperform one that had marketing bolted on later. We design and build on Shopify and WooCommerce and manage the full marketing strategy, so everything is aligned around one goal from day one.

What is Google CSS and how does it save me money?

CSS stands for Comparison Shopping Service. As a Google CSS Partner, we serve your Google Shopping ads through our CSS rather than directly through Google Merchant Centre, which reduces your cost per click by up to 20% as standard. That means more traffic for the same budget, or the same traffic for significantly less spend. It's one of the most straightforward improvements available to any ecommerce business running Google Shopping and most businesses aren't taking advantage of it.

Which ecommerce platform do you recommend?

Shopify for most businesses, it's fast, reliable, scalable and excellent for growth-focused ecommerce without complex technical overhead. WooCommerce for businesses that need deeper customisation, complex integrations or want their store tightly connected to a WordPress site. We'll always recommend the right platform for your specific situation.

How do you improve conversion rates on an existing store?

We start with a thorough audit of your store, identifying the pages, flows and elements that are costing you sales. That typically includes product page analysis, checkout flow review, mobile experience assessment, page speed and user behaviour data. We then prioritise improvements by revenue impact and test systematically to validate what works before rolling out at scale.

How do you recover abandoned carts?

Through automated email and SMS sequences triggered the moment a cart is abandoned, reminding the customer what they left behind, addressing common objections and incentivising completion where appropriate. Connected to your CRM, these sequences run automatically and typically recover a meaningful percentage of sales that would otherwise be lost.

What is AI commerce readiness and why does it matter for my store?

AI assistants like ChatGPT and Google are increasingly helping people shop, browsing products, comparing options and completing purchases on their behalf. For your store to appear in those results, it needs to be structured in a way that AI can read, understand and transact with. We build stores with MCP, ACP and UCP readiness in mind so you're positioned for the channel growing faster than any other in ecommerce right now.

How do you measure ecommerce marketing performance?

We track revenue, return on ad spend, cost per acquisition, conversion rate, average order value and customer lifetime value, not just traffic and clicks. LinkOS consolidates your store data, campaign performance and CRM into a single view so you always know what's driving sales and what isn't earning its investment.