Trust the PPC experts
Your partner for growth!
If you’re a small to medium-sized business aiming to get more leads or sales through PPC while lowering your cost-per-conversion, we can help. Our Hertfordshire-based team of experts supports businesses nationwide.
We setup and manage ad campaigns on Google, Bing, Amazon, and social media. From paid search and Shopping ads, to video and remarketing ads, we continually monitor and optimise your ad campaigns for maximum performance.
Converting clicks into customers
But what happens after the click? With Link Digital, you won’t have to worry. Our in-house web designer create compelling landing pages, designed to improve conversion rates. After all, driving traffic is only half the battle; ensuring visitors take action is where real success lies.
Affordable, effective, and committed to your success
PPC marketing doesn’t have to break the bank. We offer professional management at affordable prices, ensuring all businesses can benefit from PPC marketing.
Whether you are new to PPC marketing and unsure where to start or a seasoned marketing expert with not enough time, we can help.
What we do
As a Google Partner with a team of ad experts, we are amongst the UK’s most experienced Google Ad agencies.
We are a Microsoft Partner and we create highly targeted and effective Microsoft Bing ad campaigns.
Reduce your cost-per-click on Google Shopping by 20% with our CSS partnership and product feed optimisation service.
We design, animate, film, and place highly effective display, remarketing and videos ads on the Google Display Network.
Amazon store and A+ content design, product listing and optimisation, Amazon Vine, and ad campaigns. We do it all.
Get low cost leads from paid social media ads on Facebook, Instagram, TikTok, SnapChat, LinkedIn, and Twitter.
Paid search is one of the fastest, most effective ways of getting leads and sales. It gets criticised as being expensive, but it is not an expense when you get a positive ROI.
Google Shopping, Microsoft Shopping, Amazon Ads, and more. We get your products seen by the right people, at the right time, and increase sales.
Free Ad Campaign Review & Video
We’ll review your PPC campaigns and record a 15 minute video showing you exactly where and how you can improve.
Don’t just take our word for it
See what others have to say
Frequently asked questions
What is PPC management?
What is the difference between SEO and PPC?
How much experience do you have in PPC?
To date, we have managed over £19 million of Google Ad spend, generating thousands of leads and millions in revenue for our clients.
What makes successful PPC campaigns?
✓ Set clear campaign goals
✓ Good account structure
✓ Keyword research and strategy
✓ Great Ad copy
✓ Campaign settings – the right ones!
✓ Device targeting
✓ Location targeting
✓ Ad scheduling
✓ Budget setting
✓ Delivery (ads) method
✓ Conversion tracking
✓ Ad extensions – site links, location, call
✓ Asset Management
✓ Performance Max – Google Ads
✓ Shopping Ads
✓ Ongoing PPC Management
But we’ve had years of practice, so let us help…
What is post-click optimisation?
Why advertise with pay-per-click ads?
How much does it cost?
How long does PPC take to start working?
Where can you advertise with PPC ads?
Do you use PPC management software?
We also use a number of industry tools that are paid for as well as the odd free tool for keyword research and also to identify keyword targeting strategies.
How to choose your PPC management agency?
But how do you choose?
To help with your selection process, we’ve suggested 7 key questions you might like to ask any potential PPC Agency.
Are You a Google and Microsoft Advertising Partner?
Agencies love shouting about their qualifications and expertise. If you find a Google or Microsoft Partner badge on their site, it should be clickable and lead you to their Partners portal, where you’ll find more information about the agency.
Do You Own /Control The Adwords Account?
Any PPC account or digital collateral (e.g. Social Media accounts), for that matter, should always be owned by the client. The agency is there to apply its skills and expertise to maximise the performance of your account. Make sure you’ve got login and password details.
Who will be my day-to-day PPC manager?
Don’t allow your account to be assigned to a junior PPC Executive who knows slightly more than you. Make it a point to know and ask about the individual who will actively manage your account, performing the day-to-day actions that will have the desired impact. Many of the positive testimonials in some agencies are generated just by their top PPC manager in the agency, not the whole team.
Do They Have A Plan?
Ever heard of the 5 Ps Rule? Proper Planning Prevents Poor Performance. Many PPC agencies will work without having any plan OR, maybe even worse, having a plan but not sharing it with the client. Requesting a strategy for the work that will be done helps filter out the agencies that talks a big game from those who know what they’re doing.
Do They Have Restrictive Pricing?
If an agency has different pricing structures that limit you to a set number of keywords, ad groups or ads, then walk away now! Your monthly management fee should be based on the optimum time required to squeeze out the best performance from your account consistently.
How Much Testing Do You Do?
Testing, Testing, Testing
Has your agency mentioned ad copy testing? Have they specifically mentioned or actively tested different ad copy and reported any outcomes to you? This is absolutely fundamental in paid search management. You must ask why your agency isn’t testing or mentioned testing. Testing is important in finding out the key messages that resonate with the targeted audience based on their search query and which messages plus calls to action lead to an increase in click-through- rate and conversions.
What Do My Monthly Reports Look Like?
Do you get regular, meaningful reports, or are you bamboozled by fancy charts, confusing metrics and PPC jargon such as CTR, CPA, views and Quality Score? Good agencies will provide regular, meaningful performance figures in line with your KPIs and digital marketing goals and objectives.