Save 20% on Google Shopping ads with Link Digital
In 2017, the EU Commission fined Google a staggering $2.8 billion for breaching fair competition rules. This led to Google Shopping operating as a separate business, purchasing traffic from Google and marking up prices by 20%.
This means that in Europe, if you bid £0.50, Google Shopping takes £0.10, leaving you with only £0.40 for your ads.
Shockingly, many Google Ad customers and agencies remain unaware of the thousands in additional fees incurred since November 2017. Or worse, your agency could be pocketing it!
However, when Link Digital as a Google CSS Partner manages your Google Shopping ads, you are back in control of your £0.50p bid, we can lower your bid to £0.40 and you keep the saving or you can have the FULL £0.50p applied to achieve higher positions. Either way, with Link Digital you see a benefit rather than having 20% needlessly skimmed off your ad budget.
More sales and lower costs.
Our Google Shopping Ad service includes
Google Shopping Setup
Whether you already have shopping campaigns or it is new to you, we will ensure every aspect of your account is setup correctly.
Product feed optimisation
If your website is connected directly to Google Merchant Centre then you are missing out. We put industry leading feed optimisation tech in the middle to significantly improve performance.
Highly optimised Google Shopping campaigns that get your products in front of customers that are ready to buy.
Expand your reach to the entire Google network – shopping, search, display, YouTube, Gmail, Discovery, and maps.
Conversion rate optimisation
We have in-house web designers and developers that can help enhance your website and increase the conversion rate for increased sales.
Analysis & Reports
Extending your WordPress website capabilities, you can opt for API integration services. We ensure a seamless data sync and offer mobile app integration services with your site.
Years track record
Why choose Link Digital
Gain a competitive advantage with highly optimised Google Shopping ads from the experts at Link Digital and get a 20% reduction in cost-per-click.
UK team of Experts
10+ years of Google Ad management experience.
Our team are Google trained and get you early access to new features.
We specialise in helping small to medium-size businesses.
We go beyond just getting clicks, we help improve your website.
Proven track record
We consider a state-of-the-art design approach to stand out better.
Don’t just take our word for it
See what others have to say
Frequently asked questions
What is the difference between Google Ads and Google Shopping?
Google Shopping ads are for ecommerce businesses, they appear at the top of searches for product based keywords and feature a photo of the product and the price. For example try searching ‘Samsung lcd tv’, the results will be shopping ads.
Shopping ads have a far lower cost-per-click than search ads and the intent to buy is higher because the photo and price has already qualified the person before they click.
Is my website CMS compatible with Google Shopping?
Some older or bespoke websites are not able to generate a product feed. But don’t worry, we have experience with this challenge and have created custom tools for scraping the product data from your website daily and generating a feed.
We’d be happy to help check your website for you and provide some free advice so get in touch.
How much does it cost?
In addition to the management service, you will need to budget for the cost of clicks which are payable directly to Google. Technically there is no minimum, however we would recommend budgeting at least £500 a month to balance it against the management fee.