SEO / Content Marketing Expert
We are looking for a SEO / Content Marketing Specialist to join our thriving Digital marketing agency based in Hertford, Hertfordshire.
Content / Digital Marketing Executive Job
We are looking for a creative Content / Digital Marketing Executive to join our thriving Digital marketing agency based in Hertford, Hertfordshire.
What is an Entity? Understanding Its Role in SEO and Digital Marketing
The concept of “entities” in the context of information technology and databases has been around for several decades, but what is an entity? And specifically in the application of SEO and digital marketing.
What is a Google Core Update?
A Google core update significantly alters the search engine’s ranking algorithm and systems. These updates are designed to improve the quality and relevance of search results for users.
Google Ads Broad Match Keywords: The Pros & Cons
Online advertising requires a delicate balance between casting a wide net to capture potential customers and honing in on specific audience segments to maximise campaign effectiveness.
What is Click Fraud?
Click fraud is a fraudulent technique used to artificially inflate the number of clicks on pay-per-click (PPC) advertisements. Advertisers pay a fee in PPC advertising each time their ad is clicked.
What is Schema and Why Is It Important for SEO?
In the Search Engine Optimisation (SEO) world, staying ahead of the curve is essential if you want to reach page one. A massively underutilised tool you can use to stand out from the competition is Schema markup.
What is a Keyword? Understanding Its Role in SEO and PPC
Keywords are pivotal for Search Engine Optimisation (SEO) and Paid Per Click (PPC) campaigns, but what is a keyword, and why does it hold such significance? At its simplest, a keyword is a word or phrase…
Mastering Google Ad Types
Navigating the intricacies of paid advertising can be challenging; however, Google Ads simplifies the process by offering a suite of versatile ad formats to help businesses effectively reach their desired audience and meet their goals.
Google Updates in 2023 and Their Business Impacts
In the fast paced field of search engine optimisation, the landscape is constantly changing, and maintaining a robust online presence is paramount for businesses of all sizes. Google, consistently refines its search algorithms to enhance user experience…
Link Digital Partners with ClickPatrol to Safeguard UK Businesses from Click Fraud
We are excited to announce a strategic partnership with ClickPatrol, a cutting-edge click fraud prevention tool. This partnership aims to provide robust solutions to protect UK businesses from the growing threat of click fraud…
Mastering On-Page SEO
Unlock the benefits of on-page optimisation with Link Digital. Discover strategies to enhance & elevate your website’s performance and user experience.
