Latest Articles

Inbound vs Outbound email marketing

Sep 4

Are your emails annoying or lovable?

Remember those emails that asked you to ‘buy their stuff’ over and over until you either created a filter, marked it as spam or jumped the hurdles of unsubscribing?

Those emails never worked, I mean would you go into a bar and walk up to the first person you meet and ask them really loudly to ‘BUY MY STUFF!’ ?

The technical term for that is Outbound Marketing, it’s interruptive and whilst there are people out there still using it their success is eclipsed by the world of Inbound Marketing.

Link expands through acquisition

May 8

Link Digital today announced that it has acquired the award winning agency Bread, making the combined company one of the leading digital agencies in the region.

We are on the Move

May 1

Link Digital is on the move to new purpose built office in Hertford’s Mead Lane Business Centre.

Google penalties explained

Nov 22

Google Penalties

An unexpected drop in your website’s positioning within search results is a possible sign that you have been hit by a penalty. Such a drop could have a serious impact on your business, so it is of utmost importance to determine what kind of penalty was imposed (and why) in order to rectify the problem as quickly as possible.

Link Digital up for four HDA2016 awards

Aug 3

We are pleased to announce that Link Digital has been nominated in four categories for the upcoming Hertfordshire Digital Awards 2016.

Herts Digital Awards 2016

What we learned from the Google Performance Summit

Jun 3

Late last month, one of the most anticipated events of the advertising year took place as Google hosted a performance summit event where advertisers and the like congregated as new features and updates to existing products were shared.

How to choose the right CMS

May 6

First and foremost, to choose the right CMS it would be helpful to know what exactly you’re dealing with? So heading back to basics, CMS in techy speak is an acronym for Content Management System, that is, a system for managing the content of your website.