Latest Articles

Cringeworthy Social Media Fails and What You Can Learn From Them

Jun 6

Whether you are an aspiring entrepreneur that’s ready to take over the world, or you’re a marketing manager at a well-respected company, we can all agree that social presence is critical. Data released by Statista shows that social platform investment from outside companies, both large and small, has nearly doubled every year since 2014. With market revenue and client acquisition this high, you can’t afford to ignore the power of social and public influence.

Pepsi… What Were You Thinking?

The famous soda brand wanted to embed itself in current politics by placing a starlet–Kendall Jenner–at the forefront of a modern talking point. The ad shows the beautiful model strolling through a local protest to hand a stoic police officer a refreshing beverage that, ultimately, solves the crisis. If only our problems could be cured by slightly elevating our blood sugar! Although the message was great (become involved in current events) the delivery was lackluster, to say the least. The key takeaway from this campaign is, among other things, to remain sensitive and educated about the social conversation. Political outbursts and current events aren’t necessarily the best medium to build a social media campaign upon.

Your Employees Are Part Of Your Social Media

Social media blunders can, of course, cost an employee their job, but more than that, the message a social media blunder could send the wrong message about your company. On this list from Frank SMS, every social media blunder that could cost an employee their job is something that could cost a business a great deal of money and customers. Employees posting images of them drunk, or talking bad about each other, creates an image that your company is full of conflict and unprofessional. Being aware of your employee’s behavior and habits is an excellent way to keep this from becoming a problem. Make sure your company is presenting a professional appearance on all fronts.

Own Up To Your Mistakes

When the inevitable happens, you should learn to own up to your mistakes. If you make a gaffe apologize, figure out the cause of the problem and use that to correct your problem. People tend to have more respect for companies that own up to their mistakes instead of trying to cover things up or double down.

For businesses and brands looking to expand your customer outreach, do your homework before you post. Although people can enjoy a social media post with a dad-joke now and then, people aren’t running out to do business with a company that doesn’t understand social media. Consider paying for social media marketing to manage your social media campaign to ensure you have the best results. Healthy communication between your business and future clients is the key to success in both the short-term and long-term future.


3 Ways to Embrace Corporate Sustainability in the Workplace


Having more green ways of doing things is becoming more important than ever for businesses. It promotes efficiency and improves the environment, and it also creates goodwill that fosters relationships with customers. But you need the right strategies and tactics if you are going to promote sustainability:


The first place you can start to promote corporate sustainability is the way you consume energy in your business. This begins with your office. Do you currently have solar powered lights, generators, air conditioning, and other electrical devices? If the answer is no, then the good news you can only go up from here.

The great thing about leveraging sustainable energy is that it helps the environment while also reducing your costs. And unlike the days of old, getting great green energy is not as expensive so you won’t need to invest as much up front.

Reduce Paper Waste

Paper waste can really add up in any business. From invoices, to reports, to random daily usage, it is important to reign in your costs in this area. One strategy is to put a limit on the daily amount allowed to be printed by any one person in the company. However, this can have bad consequences such as people not being able to get projects done or having to come out of pocket which can slow things down and cause resentment.

A better and more sustainable solution is to leverage print management software to reduce costs and increase efficiency. You can know exactly where you stand with costs, how much ink is left, and how to order the printing in the most efficient manner, as well as save user preferences so less time is wasted. Most of all, it reduces paper waste and leads to greater sustainability.

Shipping and Logistics

If you sell physical products, then shipping is a fact of life. However, this does not mean you have to do things the same way you always have. If you arrange your warehouses and redraw shipping routes, you can reduce wasted gas, money, and time. Furthermore, consider ways to sell online instead of powering a retail store for certain locations, as this could further impact your carbon footprint.

When it comes to the modern day business world, being sustainable is something at the top of everyone’s list. It is vital that you implement the measures above to give yourself a better reputation and promote the environment for better peace of mind and profit.





We’re hiring! – SEO / Content Marketing Specialist

Mar 9

We’re looking for a bright and enthusiastic SEO and content marketing specialist to join our rapidly-growing team in Hertfordshire. You will be responsible for delivering first class digital marketing services to an expanding client base, across a variety of industries.

The ideal candidate will have experience in delivering successful SEO strategies and have a broad understanding of business needs. Ongoing training and support will be provided.

Key Responsibilities:

  • Keyword research and competitor analysis
  • Technical on page audits – analysis, recommendations and implementations
  • Ethical link building via external outreach
  • Content creation, copywriting, social media posts, digital PR
  • Preparation of client reports with analysis and recommendations
  • Account management, administration, forecasting and budgeting
  • Working closely with other departments to deliver an integrated digital marketing strategy
  • Keeping up to date with the latest industry trends


  • 1+ years’ experience of search engine optimisation
  • Experience with analytical and SEO tools (GA, SEMRush, Majestic, Ahrefs etc)
  • Knowledge of HTML, WordPress and/or other well-known CMS systems
  • Excellent communication and interpersonal skills
  • A motivated self-starter with a passion for digital and search marketing.

What We Offer:

  • Challenging and varied work across a broad range of industries
  • 22 days holiday + bank holidays
  • Pension scheme
  • Modern and friendly hi-tech offices with games room, dining area, etc.
  • Regular social events
  • Ongoing training and support
  • Opportunity for career development.

This is a permanent, full time position and, if you fit the bill, we would be delighted to hear from you.

Keywords: SEO, SEM, Search Engine Optimisation, Digital Marketing, Hertford, Hertfordshire

Job Type: Full-time

Salary: £20,000.00 to £30,000.00 /year

Required experience:

  • SEO / content marketing: 1 year

SSL – Google wants you to do it – here’s the why

Feb 8

This is the year for SSL, if you don’t have an SSL certificate Google will flag your website this year.

We use the internet for everything, from buying, selling, communicating, emails etc etc Online security is a necessity no longer a luxury.

It’s no surprise that the recent flurry of information being thrown at you around GDPR & Data Protection is often referencing cybersecurity. SSL is just one of the ways that Google is working towards a safer internet.

In 2017 Google announced that it would be flagging all unencrypted sites as ‘not secure’ by the end of 2017, you’ll notice this more and more if you’re a Chrome user, Internet Explorer, Edge, Firefox and Safari will soon follow suit if they haven’t already. Expect to see this message alot as Google estimates around 2/3 of the internet is unencrypted.



Do you need SSL?

  1. Does your website have a login, contact form, search, eCommerce data capture?
  2. Is your website currently HTTP:// ?

If it’s a yes to both then you need to install SSL to avoid any risks of warnings. If you don’t do this soon your website visitors will be seeing that warning. Even if you don’t answer yes to both questions it’s generally a good idea to encrypt your sites as HTTPS (a site with SSL) is a recognised Ranking Factor for search, albeit a minor one.

What is SSL and how does it work?

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. Basically, any data that is passed between your browser (i.e you typing into a form) and the web server is encrypted and remains private. If you don’t have SSL on the website a secure connection cannot be established.

An SSL Certificate holds the following information

  • Name of Holder
  • Serial Number and expiry date (generally they are annual licenses)
  • Copy of the certificate holders public key
  • Digital Signature of the certificate-issuing authority

Why do I need SSL?

Encryption – Any information you send over the internet is passed from computer to computer to get to the destination server. Any computer in between you and that server can potentially see your credit card numbers, usernames, passwords etc if that information is not encrypted.  When SSL is used the information becomes unreadable to everyone except for the destination server you are sending the information to.

Cybercrime – According to most reports cybersecurity damages will cost the world over $6 trillion annually by 2021. It’s almost impossible to escape the rising tide of cybercrime. If your site doesn’t have SSL you make it easier for criminals intent on compromising your sites to identify weaknesses on your network and on your site. Installing SSL offers a vital means of defending against transit-based hacks (intercepting the data transmitted between Browser –> Servers).

Trust – If you have a SSL certificate installed your website visitors (customers) will see visuals like the padlock icon and green address bar that indicated the site has well trusted encryption. As a customer I’ll be more assured that my information is travelling safe between my browser and your site.


There is a raft of info out there on this topic, the bottom line is that it’s best practice now to install SSL on your websites.

We are more than happy to install and set these up on your behalf, if you’d like to discuss further please give us a call or drop us a line!

GDPR – the end is nigh!

Feb 7

May 28 2018 – Are you ready?!

Before we begin, a couple of key points on GDPR itself:

Who does the GDPR apply to?

  • The GDPR applies to ‘controllers’ and ‘processors’.
  • A controller determines the purposes and means of processing personal data.
  • A processor is responsible for processing personal data on behalf of a controller.
  • If you are a processor, the GDPR places specific legal obligations on you; for example, you are required to maintain records of personal data and processing activities. You will have legal liability if you are responsible for a breach.
  • However, if you are a controller, you are not relieved of your obligations where a processor is involved – the GDPR places further obligations on you to ensure your contracts with processors comply with the GDPR.
  • The GDPR applies to processing carried out by organisations operating within the EU. It also applies to organisations outside the EU that offer goods or services to individuals in the EU.
  • The GDPR does not apply to certain activities including processing covered by the Law Enforcement Directive, processing for national security purposes and processing carried out by individuals purely for personal/household activities.

What information does the GDPR apply to?

  • Personal data
    The GDPR applies to ‘personal data’ meaning any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier.
    This definition provides for a wide range of personal identifiers to constitute personal data, including name, identification number, location data or online identifier, reflecting changes in technology and the way organisations collect information about people.
    The GDPR applies to both automated personal data and to manual filing systems where personal data are accessible according to specific criteria. This could include chronologically ordered sets of manual records containing personal data.
    Personal data that has been pseudonymised – eg key-coded – can fall within the scope of the GDPR depending on how difficult it is to attribute the pseudonym to a particular individual.
  • Sensitive personal data
    The GDPR refers to sensitive personal data as “special categories of personal data” (see Article 9).
    The special categories specifically include genetic data, and biometric data where processed to uniquely identify an individual.
    Personal data relating to criminal convictions and offences are not included, but similar extra safeguards apply to its processing (see Article 10).


You can find the rest of the detail behind GDPR in terms of the definitions, specific articles of law etc here

We’ll mostly be referencing the ICO website here as they are the ones who’ll be overseeing GDPR and it’s implementation and frankly if the information is not on here it’s not worth knowing (or paying for)

  1. What is GDPR?
    GDPR was adopted by the European Parliament in April 2016 to bring data protection rules up-to-date mostly around the use of personal information. It applies to all data processed within the EU and to data on EU subjects used by companies outside the union.

    The rules come into effect on 25 May 2018 and will continue to apply in the UK after the country leaves the EU. The GDPR rules will be mirrored in the Data Protection Bill that is currently going through Parliament. It applies to applies to both ‘controllers’ and ‘processors’, and covers existing rules that have now been strengthened as well as a series of new rights for data subjects.

  2. Things you need to do – Identify and document the data you hold
    Basically, you need to identify the data you currently store, where it’s held, what’s personal or sensitive, how it’s processed and who has access to it. Document this information as thoroughly as possible.

    “Have an initial catalogue so that you know the personal data in your business, where it is, its lineage and what processing you do,” is the minimum level of record-keeping suggested by Richard Hogg, IBM’s Global GDPR Evangelist, “That would form the basis that you could use if and when the regulator comes knocking from May 2018.”

  3. Review current data governance practices
    Evaluate your current data practices and policies, document (if you haven’t already) the lawful basis for any processing and identify any areas that require improvements. Internal records have to be kept of any processing activities, with all data tagged and classified.

    You need to look at how data flows across different borders both within the EU and outside it, and pay special attention to any practices involving children’s data, GDPR has significantly strengthened the security requirements around processing, age verification and consent for such information.

    The ICO has produced a series of data protection self-assessment toolkits to help you check your preparations in general and around information security, direct marketing (if you do any), records management, data sharing, subject access and even CCTV.

  4. Check your consent procedures
    Under GDPR, consent for any data processing has to be specific, transparent, and auditable. The consent has to be simple to understand and easy to withdraw.
    Be aware that under the new requirements for consent you may have to approach current data subjects (for example email subscribers) again to request new permission to use their data.

    It’s worth reviewing your current consent processes and establishing whether consent is needed and how it should be provided to ensure your obligations are being fulfilled.”GDPR is focusing on the record-keeping around consent and the audit trail you need to have,” says head of international strategy and intelligence at the ICO Steve Wood.

    “Consent has got to be easy to withdraw, and you’re going to need to be able to clearly name your organisation and make that clear to individuals, and also the third parties whom the data may be shared with.”

    In essence, you have to now keep clear and transparent records of all consent taken, establish simple methods to allow the data subjects to withdraw their consent and regularly review your procedures to keep up with any changes in processing activities.

  5. Do I need a DPO?
    A data protection officer (DPO) is necessary for public authorities or organisations that do large-scale monitoring of individuals or of special categories of data or data relating to criminal convictions and offences.

    Even if a DPO is not essential for your organisation, designating an individual responsible for data governance will help keep your GDPR compliance on track. Ideally you should really appoint, at the very least, an individual to act as a contact point for the data protection authority (DPA) and data subjects.

  6. Procedures, procedures, procedures
    Put in place processes for detecting, investigating and reporting breaches and develop an internal plan for responses. Data breach testing can ensure your procedures are effective. Do you have cyber insurance? It’s worth investing in some. If you know any forensic investigators and PR people, keep their numbers handy you may need them if your procedures aren’t robust enough.
  7. Develop your policies to support the rights of data subjects
    You need to ensure your policies and procedures are adequate enough to enable data subjects to exercise their extended rights under GDPR. This includes (all the links will take you to the ICO website):

    The right to be informed
    The right of access
    The right to rectification
    The right to restrict processing
    The right to data portability
    The right to object
    The right to not be subject to automated decision-making including profiling
    The right to erasure

    Consider how you, the business, can respond to any requests to implement each of these rights, who is responsible, what systems will be required to support them and how to ensure that the information can be provided in a commonly used format.

    The ICO recommends including a description of the processing operations and purposes, an assessment of the needs of the processing in relation to the purpose and an assessment of the risks and the measures in place to address them.

  8. Tell them about it!
    The GDPR requires privacy protection by design and by default. Best practice for information governance should be part of your companies DNA not just the domain of one person.”Data is critical to many business processes, products, and services,” explains the Centre for Information Policy Leadership (CIPL) report.

    “This is why GDPR implementation must be a concerted effort across the organisation, with the DPO working hand-in-hand with Chief Data Officer (CDO), Chief Information Officer (CIO), Chief Information Security Officer (CISO) and other senior leadership.”

    Ideally, you should ensure there’s training in place for every staff member, at the very least ensure that your staff know the basic requirements of GDPR and their responsibilities for ensuring compliance.

  9. Make a plan
    After figuring out which current policies and practices need amending, establish a plan for implementing the necessary changes.
  10. Keep calm
    Complying with GDPR will require time and effort, but there are positives that will come out of these regulations, as Elizabeth Denham writes on her blog (and I recommend you read it it’s sometimes quite amusing!)”One of the key drivers for data protection change is the importance and continuing evolution of the digital economy in the UK and around the world. That is why both the ICO and UK government have pushed for reform of the EU law for several years.

    The digital economy is primarily built upon the collection and exchange of data, including large amounts of personal data – much of it sensitive. Growth in the digital economy requires public confidence in the protection of this information.”

    Take the ICO’s checklist for Data Controllers hereAnd for Data Processors you’ll find the information here

As always if you need any assistance with your websites or policies please do drop us a line.



Inbound vs Outbound email marketing

Sep 4

Are your emails annoying or lovable?

Remember those emails that asked you to ‘buy their stuff’ over and over until you either created a filter, marked it as spam or jumped the hurdles of unsubscribing?

Those emails never worked, I mean would you go into a bar and walk up to the first person you meet and ask them really loudly to ‘BUY MY STUFF!’ ?

The technical term for that is Outbound Marketing, it’s interruptive and whilst there are people out there still using it their success is eclipsed by the world of Inbound Marketing.

Link expands through acquisition

May 8

Link Digital today announced that it has acquired the award winning agency Bread, making the combined company one of the leading digital agencies in the region.

We are on the Move

May 1

Link Digital is on the move to new purpose built office in Hertford’s Mead Lane Business Centre.

Google penalties explained

Nov 22

Google Penalties

An unexpected drop in your website’s positioning within search results is a possible sign that you have been hit by a penalty. Such a drop could have a serious impact on your business, so it is of utmost importance to determine what kind of penalty was imposed (and why) in order to rectify the problem as quickly as possible.