Whether you are an aspiring entrepreneur that’s ready to take over the world, or you’re a marketing manager at a well-respected company, we can all agree that social presence is critical. Data released by Statista shows that social platform investment from outside companies, both large and small, has nearly doubled every year since 2014. With market revenue and client acquisition this high, you can’t afford to ignore the power of social and public influence.
Pepsi… What Were You Thinking?
The famous soda brand wanted to embed itself in current politics by placing a starlet–Kendall Jenner–at the forefront of a modern talking point. The ad shows the beautiful model strolling through a local protest to hand a stoic police officer a refreshing beverage that, ultimately, solves the crisis. If only our problems could be cured by slightly elevating our blood sugar! Although the message was great (become involved in current events) the delivery was lackluster, to say the least. The key takeaway from this campaign is, among other things, to remain sensitive and educated about the social conversation. Political outbursts and current events aren’t necessarily the best medium to build a social media campaign upon.
Your Employees Are Part Of Your Social Media
Social media blunders can, of course, cost an employee their job, but more than that, the message a social media blunder could send the wrong message about your company. On this list from Frank SMS, every social media blunder that could cost an employee their job is something that could cost a business a great deal of money and customers. Employees posting images of them drunk, or talking bad about each other, creates an image that your company is full of conflict and unprofessional. Being aware of your employee’s behavior and habits is an excellent way to keep this from becoming a problem. Make sure your company is presenting a professional appearance on all fronts.
Own Up To Your Mistakes
When the inevitable happens, you should learn to own up to your mistakes. If you make a gaffe apologize, figure out the cause of the problem and use that to correct your problem. People tend to have more respect for companies that own up to their mistakes instead of trying to cover things up or double down.
For businesses and brands looking to expand your customer outreach, do your homework before you post. Although people can enjoy a social media post with a dad-joke now and then, people aren’t running out to do business with a company that doesn’t understand social media. Consider paying for social media marketing to manage your social media campaign to ensure you have the best results. Healthy communication between your business and future clients is the key to success in both the short-term and long-term future.