Building your business website can be quite a daunting prospect. You want the front of your site to be impressive, and your branding to be on point. But that’s not to mention all the technicalities and time that goes into the background stuff, all the coding that no one really sees but is just as important to an effective website.
Many big name businesses, including ecommerce giant Amazon, have released statistics to suggest that video marketing can increase conversion by up to 35 per cent.
For many small and medium enterprises (SMEs), your main demographic is individuals or groups local to your business. With that in mind, it is important to consider how you are going to form your character as a local company within your marketing strategy – on and offline.
Every day, billions of emails are sent across the internet. In addition to any personal correspondence, according to Smart Insight’s 2015 Managing Digital Marketing report, 51 per cent consider email to be their most effective marketing channel.
No matter how great your product or service is, it will never reach its full potential if your marketing strategy is substandard. Sales copy is a cost-efficient marketing tool. Utilised well, the power of words can be especially surprising.
Blogging can play a crucial part in the creation, increase and maintenance of an online profile and presence of your business. Free from the constraints and demands of third parties, it allows you to express yourself and your company exactly as you want to and, when done well, can bring enormous benefits to you and your organisation.
When it comes to owning and maintaining a great website, there’s a delicate balance to strike between design and content.
You can have the greatest web design in the world, but it’s no good if the words are derivative, dull and uninspiring. Similarly, even the most eloquent and effective prose will be lost amidst a terrible design.
Got a great looking website? Excellent, you’re business is off to the right start. However, as we’re sure you’re aware, no matter how wonderful the aesthetics, if the content isn’t up to scratch then success shall not be forthcoming.