14 Advanced Google Ads Strategies for Marketers
What are your Google Ads Strategies? The following 14 tips will help you focus your Google ads strategy but are also helpful when discussing your Google …
Driving Success: Digital Marketing and Website Design in the Automotive Industry
Digital Marketing in the Automotive Industry In today’s fast-paced digital world, the automotive industry is not immune to the profound impact…
Digital Marketing for Dentists and Dental Practices
Digital marketing for Dentists Dental practices can significantly benefit from implementing digital marketing strategies to reach more potential patie…
GA4: A Comprehensive Guide For Business Owners
Introduction to Google Analytics 4 Let’s face it. How often do you or your team look at your Google Analytics data? If you aren’t already,…
What is marketing automation, and how can it help my business?
Marketing automation is the use of software and tools to automate repetitive marketing and sales tasks, and it’s becoming increasingly popular w…
What is Google Beta Testing?
Google Ads and Organic Search Result Beta Testing This page will provide regular updates on Google Ads and organic search beta testing activity. We wi…
Looking to Sell Your Website Design or Digital Marketing Agency? We Can Help!
We’re actively seeking to acquire agencies across the UK with 1-10 employees, including freelance businesses, and are particularly interested in…
Link Digital Achieve Cyber Essentials Certification
We are now Cyber Essentials Certified As part of our ongoing commitment to improving our process and standards across our business, we are pleased to …
If you haven’t heard of ChatGPT where have you been?
What is ChatGPT? I asked this to Chat GPT and this was the response: “ChatGPT is an open-source natural language processing (NLP) framework develope…
Google Local Services Ads UK – Is your business missing a trick?
What are Google Local Services Ads? Google local services ads are separate from traditional Google Ads. They are run using a different management plat…
What Are The Benefits Of Conversion Tracking?
Do you have marketing goals for your website? If your answer is yes, then you should be tracking conversions (if your answer is no, get in touch with us as we’d love to help understand your business and create a road map to success!).
Top UK Google Search Terms 2022
Google has released its top search terms for 2022, giving us a glimpse into what the world has had on its mind over the past 12 months. Now in a chang…
Google Vehicle Ads UK – Update March 2024
Update: According to Car Dealer Magazine, Google has confirmed that the Google Vehicle ads format will be launching later this year, so watch this spa…
How Ecommerce Sites Can Prepare for Christmas
Black Friday may be over, but an even bigger shopping season is just around the corner: Christmas! This time of year presents a lot of opportunities f…
Search Intent: Four Types and How to Target Them
In modern SEO, trying to rank for keywords without considering the searcher’s intent is a big mistake. Search intent matters for PPC too, as you nee…
How to Set Up Google My Business: The 8 Step Guide
When it comes to local SEO, the first thing to do for any local business is to get your Google My Business (Now Google Business Profile) profile set u…
Make Your Landing Pages SEO-Friendly
There’s no denying that the main purpose of landing pages is usually to drive conversions. If you have a paid advertising or email campaign, you nee…
How to Write Product Descriptions That Convert
Writing product descriptions is easy enough. Writing product descriptions that convert is where many marketers and business owners struggle. This can …
Digital Marketing for Charities: 8 Strategies to Use
Digital marketing is a great tool for charities to fundraise and increase awareness. However, with so many channels and platforms, it can be a little …
10 Powerful Persuasive Language Techniques to Use in Your Digital Business Copy
Have you heard the phrase – Content is King? The hashtag #contentmarketing has over 638,639 followers on LinkedIn and has noticeably taken over …
How to Use Google Correlate to Build Content and Skyrocket Your SEO
Google Trends and Insights for Search have always been largely utilised tools for SEO’s and marketers since their introductions. But for a short…
How to Set Effective Digital Marketing Objectives
Running a business without clear goals would be like trying to drive a car to Italy with no steering wheel or any GPS navigation aids to help you get …
Improve your Google Ads Quality Score with these 4 easy steps
Your quality score is determined by three factors: the expected CTR (Click Through Rate), ad relevance and landing page experience. A measurement of t…
Google penalties explained
An unexpected drop in your website’s positioning within search results is a possible sign that you have been hit by a penalty. Such a drop could…
