Category: Digital Marketing

Inbound vs Outbound email marketing

Sep 4

Are your emails annoying or lovable?

Remember those emails that asked you to ‘buy their stuff’ over and over until you either created a filter, marked it as spam or jumped the hurdles of unsubscribing?

Those emails never worked, I mean would you go into a bar and walk up to the first person you meet and ask them really loudly to ‘BUY MY STUFF!’ ?

The technical term for that is Outbound Marketing, it’s interruptive and whilst there are people out there still using it their success is eclipsed by the world of Inbound Marketing.

Google penalties explained

Nov 22

Google Penalties

An unexpected drop in your website’s positioning within search results is a possible sign that you have been hit by a penalty. Such a drop could have a serious impact on your business, so it is of utmost importance to determine what kind of penalty was imposed (and why) in order to rectify the problem as quickly as possible.

What we learned from the Google Performance Summit

Jun 3

Late last month, one of the most anticipated events of the advertising year took place as Google hosted a performance summit event where advertisers and the like congregated as new features and updates to existing products were shared.

Tips to increase your email subscriber list

Mar 3

When you consider digital marketing strategies, email marketing can seem slightly old school. If you think that the ol’ mailing list is forlorn ancient history though, think again. Your mailing list, if managed and utilised well, can be the key to making sales and the basis of successful digital marketing campaigns.

The dos and don’ts of Social Media

Jan 19

So you’ve heard how beneficial social media can be for your business and subsequently, decided to kick off your own business’ accounts in order to take advantage of one of the most popular channels to your customers.

What marketing changes should your business make in 2016

Jan 14

With technology constantly evolving, sometimes it can be hard to know how to approach the New Year or what adjustments you need to make to your marketing strategy. Like anything, if your business doesn’t move with the times then having a website will mean virtually nothing.

Social Media, Where Do I Start?

Dec 15

Known as one of the bigger business dilemmas when approaching your marketing plan, business owners can often find it difficult to start their social media marketing. However important it may be, the fact is that technology is ever-changing and one method that might be popular today, might not be popular tomorrow.