Are your emails annoying or lovable?
Remember those emails that asked you to ‘buy their stuff’ over and over until you either created a filter, marked it as spam or jumped the hurdles of unsubscribing?
Those emails never worked, I mean would you go into a bar and walk up to the first person you meet and ask them really loudly to ‘BUY MY STUFF!’ ?
The technical term for that is Outbound Marketing, it’s interruptive and whilst there are people out there still using it their success is eclipsed by the world of Inbound Marketing.
An unexpected drop in your website’s positioning within search results is a possible sign that you have been hit by a penalty. Such a drop could have a serious impact on your business, so it is of utmost importance to determine what kind of penalty was imposed (and why) in order to rectify the problem as quickly as possible.
Late last month, one of the most anticipated events of the advertising year took place as Google hosted a performance summit event where advertisers and the like congregated as new features and updates to existing products were shared.
It was in early February this year when Google removed all of its PPC ads from the right-hand side of all of its search results pages. Now, almost two months on, we’re left to consider the effect this action must have had on businesses of all sizes across the globe.
When you consider digital marketing strategies, email marketing can seem slightly old school. If you think that the ol’ mailing list is forlorn ancient history though, think again. Your mailing list, if managed and utilised well, can be the key to making sales and the basis of successful digital marketing campaigns.
While not all businesses rely on constantly bringing in new leads, if you combine your current customer base with the ability to quickly generate then your business is going to be a lot stronger.
So you’ve heard how beneficial social media can be for your business and subsequently, decided to kick off your own business’ accounts in order to take advantage of one of the most popular channels to your customers.
With technology constantly evolving, sometimes it can be hard to know how to approach the New Year or what adjustments you need to make to your marketing strategy. Like anything, if your business doesn’t move with the times then having a website will mean virtually nothing.
Known as one of the bigger business dilemmas when approaching your marketing plan, business owners can often find it difficult to start their social media marketing. However important it may be, the fact is that technology is ever-changing and one method that might be popular today, might not be popular tomorrow.
Many big name businesses, including ecommerce giant Amazon, have released statistics to suggest that video marketing can increase conversion by up to 35 per cent.