Sofa Club is a family-led business driven by years of experience in the furniture industry, the Sofa Club brand fast became a popular household name. The business has developed into an inspirational success story which we helped achieve.
How to increase organic search engine visibility in a field dominated by well-established and authoritative websites such as Sofology, IKEA, Sofa.co.uk, Wayfair, and others. We were starting from a low Domain Authority of 13, in contrast to an average DA of around 55+ held by the competitor websites that appear on the first page of Google for the keywords our client was targeting.
Search Engine Optimisation (SEO)
Our approach was grounded in a comprehensive SEO strategy. We executed a backlink outreach campaign, securing monthly links through guest posts and integrating them into relevant existing content.
We brought an obsessive focus on keyword ranking. Our expertise enabled the client to rank within the Top 5 on Google for a crucial 4-letter keyword with over 200k monthly searches. Can you guess which keyword?
Paid Search (Google Ads)
While SEO achieved extraordinary results, we didn’t stop there. We optimised Sofa Club’s Google Ad campaigns, driving even further growth. The result? An additional £6.9 million in sales, with an astounding 6,250% Return on Ad Spend (ROAS). In other words, every pound invested in Google Ads yielded a return of £62.50. An exceptional performance by any standard!”.
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