Case study: Active Luton
Website design & digital marketing
Active Luton is a not for profit charity that manages five gym and recreation centres as well as a golf centre on behalf of Luton Council.
Watch video
400k+
Annual website visitors
£30,000+
The value of wedding venue bookings within the first month.
£90k/pa
Grant application support
The Organisation
Luton’s community wellbeing trust: Activity, health and wellbeing for everyone.
Active Luton is a not for profit charity that manages five gym and recreation centres as well as a golf centre on behalf of Luton Council.
The Challenge
Design a fresh new website with API integration to their gym management software.
Active Luton needed a fresh new website along with digital marketing advice and had been searching for over a year to find a suitable company before they found Link Digital.
In addition, they required time-saving functionality to be integrated into their gym management software. Made very challenging as their gym management software offered very limited API integration information or support.
The Solution
We delivered against the client’s brief to re-energise the site’s content, look and feel.
One of the requirements was for the website to be developed in Joomla because their staff were already familiar with managing a website on that platform. In addition, they also wanted time-saving functionality to be integrated into their gym management software. Made very challenging as their gym management software offered very limited API integration information or support.
Custom Designed Website
Developed a fresh new custom designed website and transferred hundreds of pages of content to the new site layout.
Google & Facebook Ads
Provided digital marketing advice for both Facebook and Google Advertising as well as supporting a grant application worth £90,000 annually.
Time Saving Integrations
Created a bespoke membership area which is fully integrated into their booking software enabling payment of recurring memberships using card payments and direct debits saving considerable staff time.
Booking System Integration
Integrated the activity booking system with the Gym management software enabling sports activities to be displayed in real time within a custom design.
Website Integrated to Booking System
Integrated the activity booking system with the Gym management software enabling sports activities to be displayed in real time within a custom design.
Do you have a project like this?
Book a free website planning session with our experts
Our award-winning team are experienced in helping charities and government organisations to build secure, accessible, and compliant websites that deliver results.
4.8 STAR
Google reviews
With 10+ years of web development experience, Link Digital has built websites for many charities and government organisations. We can help yours too!
