Digital Marketing

Understanding the difference between lead generation and lead nurturing is important because each plays a unique role in turning prospects into loyal customers.

Performance Max (PMax) campaigns have changed how PPC marketers can promote clients’ businesses beyond traditional search campaigns. Since their introduction by Google Ads, they’ve sparked plenty of debate—some marketers swear by them, while others remain sceptical.

The question is why? Is it, as many have pointed out, that a younger audience is just not Googling anymore or is this just hearsay and personal opinion? Investigating these changes further the drop is not just in the US or the UK but across a range of countries.

Since Twitter rebranded to X, there’s been ongoing debate about whether businesses should continue investing in the platform. Under Elon Musk’s leadership, X has seen significant changes in content moderation, subscription models and overall user experience.

Simply, it’s the usage of more than one device when consuming content. Second screening is now an integral part of how media is consumed, whether via TV or online. It’s not uncommon to see people watching TV while interacting with their smartphone and possibly using a laptop or tablet.

Recently, many users have left Twitter (now X) for Bluesky, driven by dissatisfaction with moderation policies, algorithm changes and increasing emphasis on paid features. Twitter’s frequent updates have made it feel less reliable, pushing users to find alternatives. Bluesky offers a familiar social media experience but with greater user control and decentralisation.

After over 30 years in management, I’ve learned that being organised isn’t just about keeping a tidy desk or color-coding spreadsheets; although I must admit I love a vibrant spreadsheet, and our team enjoys choosing the colour associated with their name, it’s about having clear processes, structured priorities, and a team that knows exactly what needs to be done and when.

It’s 7:35 Saturday evening, and I’m watching a program on the TV channel U & Yesterday. An advert catches my eye. I’m just about to buy a boat (it’s no gin palace), and the advert is for a range of washable rugs.

Social media is a competitive landscape, and visuals are often the first thing users notice. With billions of people scrolling through feeds daily, using the correct image sizes is vital for making a great first impression.

Internally, we often discuss organic traffic rather than just organic search engine traffic. Users have many channels to find answers to search queries that fall outside Google. i.e. Instagram, TikTok etc. Google’s global search share has fallen below 90% for the first time since 2015.

With so much content competing for attention online, getting your brand noticed is no small task. Traditional ads often get ignored or blocked entirely, but native advertising offers a more subtle approach. By blending seamlessly into the content people already enjoy, native ads engage audiences without feeling intrusive.

Most businesses prioritise Google Ads for their search marketing, and it’s no surprise – Google dominates the search engine market. But if you’re focusing exclusively on Google, you’re likely missing a powerful opportunity with Microsoft Bing Ads.

The concept of “entities” in the context of information technology and databases has been around for several decades, but what is an entity? And specifically in the application of SEO and digital marketing.