Google CSS Provider
Unlock up to 20% Lower CPC on Google Shopping Ads with CSS
Grow your e-commerce performance and stretch your ad budget further by leveraging Google Comparison Shopping Services (CSS) one of the most cost-effective ways to scale your Google Shopping campaigns.
Get in Touch
Save 20% on Google Shopping ads
In 2017, the EU Commission fined Google $2.8 billion for breaching fair competition rules. This led to Google Shopping operating as a separate business, purchasing traffic from Google and marking up prices by 20%.
This means that in Europe, if you bid £0.50, Google Shopping takes £0.10, leaving you with only £0.40 for your ads.
Shockingly, many Google Ad customers and agencies remain unaware of the thousands in additional fees incurred since November 2017. Or worse, your agency could be pocketing it!
However, when Link Digital as a Google CSS Partner manages your Google Shopping ads, you are back in control of your £0.50p bid, we can lower your bid to £0.40 and you keep the saving or you can have the FULL £0.50p applied to achieve higher positions. Either way, with Link Digital you see a benefit rather than having 20% needlessly skimmed off your ad budget.
We’re an Accredited Google CSS Provider
Benefits to You

Why Link Digital?
We combine technical PPC expertise with CSS strategy optimisation to ensure you make the most of your Shopping budget. From setup to performance tracking and optimisation, we manage the entire process.

Same Placement
Google Shopping ads look the same in search results regardless of which CSS places them, the only difference visible to users is a small “By Link Digital” link under the ad instead of “By Google”.

Cost Savings
Thanks to the Link Digital CSS partnership, you receive a 20% Google-mandated discount on your Shopping ad clicks, lowering your overall cost per click and improving performance. Plus, no monthly fees.
How does the Link Digital CSS Service Work?
The Link Digital CSS service saves you 20% when compared to the cost of paying directly to Google. You can then choose to save this money or reinvest it to gain more impressions and better positions in Google Shopping results.

How much is a Google CSS Service?
At Link Digital, we believe in helping businesses make money and save it. That’s why we have decided to come up with a bit of a cheeky pricing structure – Free
How much do other Google CSS providers charge?
| CSS Provider | Monthly Cost |
| Link Digital | £29 |
| Product Hero | £39 |
| Channable | £59 |
| Shoptimised | £119.99 |
| Product Caster | Bespoke pricing |
12+
Years track record
565+
Happy Clients

4.9 STAR
Google reviews
840k+
Leads generated
£400m+
Revenue influenced

Why choose Link Digital?
Save time, reduce costs, and increase leads or sales with Facebook ad management from Link Digital.

Google ad experts
Stay ahead on Google Ads without the hassle or expense of an internal team. We invest in the staff, training and technology so you don’t have to.

Transparent Pricing
The leading Google ad agency for small to medium-sized businesses.

Hertfordshire and beyond
We manage Google Ad campaigns for clients worldwide.

Complete Service
We don’t just get you clicks and blame poor performance on your landing pages or sales conversion. We help improve every aspect of your Google Ad campaigns to drive business growth.

Proven track record
Established in 2013, we’ve helped hundreds of businesses grow.
Don’t just take our word for it
See what others have to say














































































Frequently asked questions
What Is A Google CSS Provider?
When you work through a CSS provider, Google is required (in the EU and UK) to give that partner a 20% margin advantage on click costs, meaning your campaigns are more competitive and cost-efficient.
Who Is Link Digital’s Google CSS Service For?
E-commerce retailers already running (or planning to run) Google Shopping campaigns
Brands looking to reduce costs and increase sales
Advertisers in the EU and UK markets where CSS benefits apply
How It Works
Google Shopping Campaign Activation - Your Shopping ads are placed via the Link Digital CSS platform retaining the same targeting and campaigns you already run.
What are the Benefits of Working with Us
Increase shopping visibility and clicks for the same ad spend.
More Competitive Ad Placement
More bidding power can result in higher positions in the Shopping results.
Greater Budget Efficiency
Stretch your monthly budget further while maintaining or improving return on ad spend (ROAS).
How long does it take to switch to Google CSS?
Why Does Google Allow Link Digital to Offer a CSS Service?
In 2017, the European Commission ruled that Google was giving its own Google Shopping service an unfair advantage over competing price-comparison platforms. Google Shopping ads appeared more prominently in search results, while rival services struggled to compete in the same auction.
As part of Google’s required compliance:
Google had to open its Shopping Ads ecosystem to third-party comparison shopping platforms.
These partners had to be given equal access and fair competition conditions.
Google was required to allow CSS partners to run Shopping Ads with a built-in bidding advantage, effectively a 20% margin benefit, to level the playing field.
This regulation led to the creation of the Google CSS Programme, which enables retailers to place Shopping Ads through approved CSS partners such as Link Digital in the UK and EU.
The aim?
To increase market competition, reduce barriers for comparison shopping services, and ensure advertisers have more choice and better cost efficiency.
For retailers, this regulatory change became a major advantage because running Shopping campaigns through a CSS partner can now deliver lower CPCs, increased traffic and stronger ROI, all without changing your existing Google Ads setup.

