Freedom Destinations provides tailor-made holidays to Australia, Africa, Asia, and America. Their destination specialists have all travelled extensively which enables them to plan once-in-a-lifetime holidays.
Adapting to an evolving digital landscape and ensuring consistent growth for over a decade, amidst intensifying market competition.
The Digital Shift
Back in 2009, Freedom Destinations focused almost exclusively on offline marketing. That’s when Mark Smith, our co-founder, stepped in. With his skills in web development and digital marketing, the company began to see more of its leads come from online channels. By 2013, the balance had flipped and roughly 90% of their leads were being generated online and annual sales had increased several fold.
The Formation of Link Digital
Recognising the success of their collaborative efforts, David Wallis, the founder of Freedom Destinations and Mark Smith came together in 2013 to establish Link Digital. Their goal was to provide effective digital marketing solutions to help small to medium-size businesses grow online. Today, Freedom Destinations remains a valued partner, while we’ve expanded our services to over 300 other businesses.
Our Approach with Freedom Destinations
- Design and support every website for the past 15 years.
- Managing ad budgets of up to £200k/month
- Creating and sending millions of targeted emails.
- Achieving top search engine rankings for thousands of keywords.
- Developing a booking system that has processed over £100 million of holiday bookings.
- Converting those visitors into thousands of sales leads.
The success of Freedom Destinations underlines the importance of adapting to digital changes and the benefits of a solid partnership. At Link Digital, we’re committed to understanding our clients’ needs and delivering results.
What Freedom Destinations say about us
We’ve seen fantastic results
“Since working with Link Digital, we’ve seen fantastic results with over £8m growth in revenue. Link Digital has really helped us with our websites and rankings. Ensure that our websites are easy to use not only from the client’s point of view but also in-house. From planning to implementation, they give us all the support and guidance we need. I would highly recommend Link Digital, they have been absolutely fantastic.”
Jennifer Coutts, Marketing Manager