The Technical SEO Checklist Every Marketing Team Needs for Core Web Vitals Success
A potential customer finds your website through a Google search, clicks through with genuine interest in your product or service, and then…
Competitive Intelligence for Google Ads: How Businesses Can Outmanoeuvre Rivals on Any Budget
You’re spending £500, £2,000 or even £5,000 per month on Google Ads. Yet every time you search for your target keywords, the same competitors appear above you, seemingly with unlimited budgets
The Complete Guide to Google Ads Quality Score
Thousands of UK businesses are unknowingly overpaying for their ads because they’ve missed one game changing factor: Quality Score.
Landing Page Design – Best Practice
At its simplest, a landing page is a dedicated web page designed to drive visitors to complete an action. This action can range from signing up for a newsletter to downloading a price guide or booking an appointment.
Why is Google losing market share?
The question is why? Is it, as many have pointed out, that a younger audience is just not Googling anymore or is this just hearsay and personal opinion? Investigating these changes further the drop is not just in the US or the UK but across a range of countries.
What is Second Screening?
Simply, it’s the usage of more than one device when consuming content. Second screening is now an integral part of how media is consumed, whether via TV or online. It’s not uncommon to see people watching TV while interacting with their smartphone and possibly using a laptop or tablet.
Google Ads Brand Protection – A Real Life Case Study
It’s 7:35 Saturday evening, and I’m watching a program on the TV channel U & Yesterday. An advert catches my eye. I’m just about to buy a boat (it’s no gin palace), and the advert is for a range of washable rugs.
Search Marketing News Update – The Latest News
Internally, we often discuss organic traffic rather than just organic search engine traffic. Users have many channels to find answers to search queries that fall outside Google. i.e. Instagram, TikTok etc. Google’s global search share has fallen below 90% for the first time since 2015.
Can Social Media for SEO Boost Your Rankings?
Learn how Social Media for SEO boosts rankings by driving traffic, increasing brand awareness, and earning backlinks with expert strategies from Link Digital. Social media for SEO is increasingly important in digital marketing, working alongside SEO as key marketing channels.
What is a website theme? A Guide for Small Business Owners
Learn what a website theme is and why it’s essential for small business websites. A website theme provides the framework for your site’s design, helping you control key elements like layout, colours, and fonts, ensuring a consistent and professional look.
SEO / Content Marketing Expert
We are looking for a SEO / Content Marketing Specialist to join our thriving Digital marketing agency based in Hertford, Hertfordshire.
Content / Digital Marketing Executive Job
We are looking for a creative Content / Digital Marketing Executive to join our thriving Digital marketing agency based in Hertford, Hertfordshire.
What is an Entity? Understanding Its Role in SEO and Digital Marketing
The concept of “entities” in the context of information technology and databases has been around for several decades, but what is an entity? And specifically in the application of SEO and digital marketing.
What is a Google Core Update?
A Google core update significantly alters the search engine’s ranking algorithm and systems. These updates are designed to improve the quality and relevance of search results for users.
Google Ads Broad Match Keywords: The Pros & Cons
Online advertising requires a delicate balance between casting a wide net to capture potential customers and honing in on specific audience segments to maximise campaign effectiveness.
What is Click Fraud?
Click fraud is a fraudulent technique used to artificially inflate the number of clicks on pay-per-click (PPC) advertisements. Advertisers pay a fee in PPC advertising each time their ad is clicked.
What is Schema and Why Is It Important for SEO?
In the Search Engine Optimisation (SEO) world, staying ahead of the curve is essential if you want to reach page one. A massively underutilised tool you can use to stand out from the competition is Schema markup.
What is a Keyword? Understanding Its Role in SEO and PPC
Keywords are pivotal for Search Engine Optimisation (SEO) and Paid Per Click (PPC) campaigns, but what is a keyword, and why does it hold such significance? At its simplest, a keyword is a word or phrase…
Mastering Google Ad Types
Navigating the intricacies of paid advertising can be challenging; however, Google Ads simplifies the process by offering a suite of versatile ad formats to help businesses effectively reach their desired audience and meet their goals.
Google Updates in 2023 and Their Business Impacts
In the fast paced field of search engine optimisation, the landscape is constantly changing, and maintaining a robust online presence is paramount for businesses of all sizes. Google, consistently refines its search algorithms to enhance user experience…
Link Digital Partners with ClickPatrol to Safeguard UK Businesses from Click Fraud
We are excited to announce a strategic partnership with ClickPatrol, a cutting-edge click fraud prevention tool. This partnership aims to provide robust solutions to protect UK businesses from the growing threat of click fraud…
Mastering On-Page SEO
Unlock the benefits of on-page optimisation with Link Digital. Discover strategies to enhance & elevate your website’s performance and user experience.
Link Digital Celebrates a Decade of Digital Excellence and Announces Exciting New Developments
Link Digital, a leading digital marketing agency, proudly celebrated its 10th anniversary with a party at Cinnabar in Hertford, UK.
14 Advanced Google Ads Strategies for Marketers
What are your Google Ads Strategies? The following 14 tips will help you focus your Google ads strategy but are also helpful when discussing your Google …
