White-label digital marketing isn’t a risky model. Most agencies that say “white label didn’t work for us” didn’t fail because of the approach; they failed because the partnership was vague, transactional, or misaligned from day one.
Scaling a digital agency sounds great in theory. In practice, it usually shows up as delivery pressure, stretched teams, and inconsistent output long before it shows up as profit.
Artificial intelligence is rapidly reshaping the way people discover, compare, and purchase products. What once required browsing aisles or scrolling endlessly through online catalogues can now be done in seconds with smarter recommendations, personalised experiences, and automated assistance.
Artificial intelligence (AI) is no longer a future concept reserved for tech giants. It’s already being used by B2B businesses of all sizes to support marketing and sales teams, streamline processes, and free up valuable time.
Several analysts argue that AI Overview (AIOs) are “pushing paid ads out of sight.” According to a report from Adthena, AIOs are already disrupting ad visibility. Fewer ads appear above the fold, and advertisers are seeing reduced clicks.
A potential customer finds your website through a Google search, clicks through with genuine interest in your product or service, and then…
You’re spending £500, £2,000 or even £5,000 per month on Google Ads. Yet every time you search for your target keywords, the same competitors appear above you, seemingly with unlimited budgets
Thousands of UK businesses are unknowingly overpaying for their ads because they’ve missed one game changing factor: Quality Score.
At its simplest, a landing page is a dedicated web page designed to drive visitors to complete an action. This action can range from signing up for a newsletter to downloading a price guide or booking an appointment.
The question is why? Is it, as many have pointed out, that a younger audience is just not Googling anymore or is this just hearsay and personal opinion? Investigating these changes further the drop is not just in the US or the UK but across a range of countries.
Simply, it’s the usage of more than one device when consuming content. Second screening is now an integral part of how media is consumed, whether via TV or online. It’s not uncommon to see people watching TV while interacting with their smartphone and possibly using a laptop or tablet.
It’s 7:35 Saturday evening, and I’m watching a program on the TV channel U & Yesterday. An advert catches my eye. I’m just about to buy a boat (it’s no gin palace), and the advert is for a range of washable rugs.
Internally, we often discuss organic traffic rather than just organic search engine traffic. Users have many channels to find answers to search queries that fall outside Google. i.e. Instagram, TikTok etc. Google’s global search share has fallen below 90% for the first time since 2015.
We are looking for a SEO / Content Marketing Specialist to join our thriving Digital marketing agency based in Hertford, Hertfordshire.
We are looking for a creative Content / Digital Marketing Executive to join our thriving Digital marketing agency based in Hertford, Hertfordshire.
The concept of “entities” in the context of information technology and databases has been around for several decades, but what is an entity? And specifically in the application of SEO and digital marketing.
A Google core update significantly alters the search engine’s ranking algorithm and systems. These updates are designed to improve the quality and relevance of search results for users.
Online advertising requires a delicate balance between casting a wide net to capture potential customers and honing in on specific audience segments to maximise campaign effectiveness.
Click fraud is a fraudulent technique used to artificially inflate the number of clicks on pay-per-click (PPC) advertisements. Advertisers pay a fee in PPC advertising each time their ad is clicked.
In the Search Engine Optimisation (SEO) world, staying ahead of the curve is essential if you want to reach page one. A massively underutilised tool you can use to stand out from the competition is Schema markup.
Keywords are pivotal for Search Engine Optimisation (SEO) and Paid Per Click (PPC) campaigns, but what is a keyword, and why does it hold such significance? At its simplest, a keyword is a word or phrase…
Navigating the intricacies of paid advertising can be challenging; however, Google Ads simplifies the process by offering a suite of versatile ad formats to help businesses effectively reach their desired audience and meet their goals.
In the fast paced field of search engine optimisation, the landscape is constantly changing, and maintaining a robust online presence is paramount for businesses of all sizes. Google, consistently refines its search algorithms to enhance user experience…
We are excited to announce a strategic partnership with ClickPatrol, a cutting-edge click fraud prevention tool. This partnership aims to provide robust solutions to protect UK businesses from the growing threat of click fraud…
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