Ideal Customer Profiling
Intent Data & Signals
Multi-Channel Outreach
AI-Accelerated Targeting
Full Funnel ABM
More of the right customers
Most marketing casts too wide a net. It generates traffic, enquiries and leads, but too many of them are the wrong size, the wrong sector, the wrong fit. Your team spends time qualifying out rather than closing in.
Account based marketing flips that model. Instead of attracting a broad audience and filtering it down, ABM starts with a precise list of the exact organisations you want to win, and builds a coordinated marketing and outreach strategy specifically around them.
At Link Digital, we build and manage ABM strategies that combine AI-powered prospect intelligence, personalised multi-channel outreach and content that speaks directly to each target account, creating multiple touchpoints with the right decision-makers at the right organisations, consistently.
- Do you know which organisations you want as clients right now?
- Are your marketing efforts attracting the right calibre of business?
- How many touchpoints does your prospect see before they hear from you?
We can help! Call 0345 307 3380
What you can expect
Ideal Customer Profiling
Defining precisely who your best customers are, by sector, size, revenue, location, technology stack, buying signals and more, so every element of your ABM strategy is built around the accounts most likely to convert and deliver the highest value.
Target Account List Building
Bespoke lists of your highest-priority target accounts, built from verified data sources, intent signals and firmographic criteria. Not generic prospect lists, a precise, curated set of organisations worth pursuing.
Buyer Intent & Signal Targeting
Identifying which of your target accounts are showing buying signals right now, hiring activity, funding events, technology changes, content engagement and competitor mentions, so outreach lands at the most receptive moment.
Personalised Multi-Channel Outreach
Coordinated outreach across email, LinkedIn, direct mail and AI-powered calls, personalised to each decision-maker, creating a consistent presence across channels
ABM Content & Creative
Content, messaging and creative assets built for your target accounts, sector-specific case studies, tailored landing pages, personalised video and thought leadership that resonates with the audience you’re trying to reach.
LinkedIn ABM Advertising
Highly targeted LinkedIn campaigns that reach specific job titles, seniority levels and companies within your target account list, keeping your brand visible throughout the consideration period.
Paid Media Retargeting
Retargeting campaigns that serve your ads specifically to people from your target accounts as they browse the web, reinforcing your outreach with consistent brand presence across every channel they use.
Pipeline Tracking & Reporting
Full visibility on how target accounts are engaging with your campaigns, who’s visiting your site, which content they’re consuming, which outreach is generating responses and how accounts are progressing.
Ready to talk?
Book a free 30-minute Zoom call and we’ll show you what’s possible for your specific market.
100% Commitment to Results
Proper Communication
Experienced UK Team
Dedicated Account Manager
Proven Track Record
Why choose Link Digital
An ABM agency that connects intelligence, outreach and marketing into one
ABM only works when every element is aligned, the targeting, the messaging, the channels and the timing. A great outreach sequence with the wrong account list wastes budget. The right account list with generic messaging gets ignored. Intelligence without action changes nothing.
We connect all of it. LinkOS identifies your ideal accounts and surfaces the intent signals that indicate who’s most receptive right now. Our outreach team builds personalised multi-channel campaigns around those accounts. Our content and creative team produces the assets that make your brand memorable to the right people. And Sales Igniter ensures every positive response is followed up instantly and automatically.
ABM Intelligence
We maps your total addressable market, scores accounts by fit and intent, and identifies the specific signals, hiring activity, funding events, competitor research and more, that indicate an account is ready to engage.
Personalisation
AI-driven personalisation that goes beyond first name fields, referencing company-specific context, recent events, sector-relevant challenges and role-specific pain points that make each interaction feel genuinely relevant to that person.
Multi-Channel
Email, LinkedIn, paid media, direct mail and AI voice, coordinated into a single coherent ABM strategy rather than disconnected tactics. Decision-makers at target accounts encounter your brand consistently across every channel they use.
Instant Response,
Every Time
When a target account responds or engages, Sales Igniter follows up within seconds, qualifying the conversation, answering questions and booking meetings automatically so the momentum of a positive response is never lost.
Don’t just take our word for it
See what others have to say
Frequently asked questions
What is account based marketing?
How is ABM different from standard lead generation?
What size businesses does ABM work best for?
How do you identify which accounts to target?
How do you personalise outreach at scale?
How long does ABM take to produce results?
Can ABM work alongside our existing marketing activity?
Ready to get started?
Let's talk!
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