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Save 20% on Google Shopping ads

In 2017, the EU Commission fined Google $2.8 billion for breaching fair competition rules. This led to Google Shopping operating as a separate business, purchasing traffic from Google and marking up prices by 20%.

This means that in Europe, if you bid £0.50, Google Shopping takes £0.10, leaving you with only £0.40 for your ads.

Shockingly, many Google Ad customers and agencies remain unaware of the thousands in additional fees incurred since November 2017. Or worse, your agency could be pocketing it!

However, when Link Digital as a Google CSS Partner manages your Google Shopping ads, you are back in control of your £0.50p bid, we can lower your bid to £0.40 and you keep the saving or you can have the FULL £0.50p applied to achieve higher positions. Either way, with Link Digital you see a benefit rather than having 20% needlessly skimmed off your ad budget.

We’re an Accredited Google CSS Provider

Benefits to You

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Why Link Digital?

We combine technical PPC expertise with CSS strategy optimisation to ensure you make the most of your Shopping budget. From setup to performance tracking and optimisation, we manage the entire process.

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Same Placement

Google Shopping ads look the same in search results regardless of which CSS places them, the only difference visible to users is a small “By Link Digital” link under the ad instead of “By Google”.

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Cost Savings

Thanks to the Link Digital CSS partnership, you receive a 20% Google-mandated discount on your Shopping ad clicks, lowering your overall cost per click and improving performance. Plus, no monthly fees.

How does the Link Digital CSS Service Work?

The Link Digital CSS service saves you 20% when compared to the cost of paying directly to Google. You can then choose to save this money or reinvest it to gain more impressions and better positions in Google Shopping results.

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How much is a Google CSS Service?

At Link Digital, we believe in helping businesses make money and save it. That’s why we have decided to come up with a bit of a cheeky pricing structure – Free

How much do other Google CSS providers charge?

CSS ProviderMonthly Cost
Link Digital£29
Product Hero£39
Channable£59
Shoptimised£119.99
Product CasterBespoke pricing

12+

Years track record

565+

Happy Clients

4.9 STAR Google reviews

4.9 STAR

Google reviews

840k+

Leads generated

£400m+

Revenue influenced

Paid social marketing agency

Why choose Link Digital?

Save time, reduce costs, and increase leads or sales with Facebook ad management from Link Digital.

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Google ad experts

Stay ahead on Google Ads without the hassle or expense of an internal team. We invest in the staff, training and technology so you don’t have to.

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Transparent Pricing

The leading Google ad agency for small to medium-sized businesses.

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Hertfordshire and beyond

We manage Google Ad campaigns for clients worldwide.

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Complete Service

We don’t just get you clicks and blame poor performance on your landing pages or sales conversion. We help improve every aspect of your Google Ad campaigns to drive business growth.

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Proven track record

Established in 2013, we’ve helped hundreds of businesses grow.

Don’t just take our word for it

See what others have to say

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Excellent
Link Digital4.9
Based on 39 reviews
We recently worked with Link Digital to build our new website. We went with them on a recommendation, and we’re so glad we did. It was great working with Melissa and her team they were friendly and easy to talk to. The end result is user-friendly site that works well for our clients and looks professional too. We felt the pricing was fair and good value for what we received.
I cannot recommend the team at Link Digital enough! I hired them to design and build a bespoke website for my new business, The Screenwriters' Slate UK, which is an online platform that connects UK screenwriters with film & TV industry professionals worldwide. Programming the website was not an easy task, as it needed to have a built-in database (where industry professionals can search for screenwriters to work with), profile pages, a jobs board, a private messaging function, articles and advice pages, and a screenplay competition page with payment features - but the team went all out to meet my brief and I'm so pleased with the result! They also responded to my (many) email requests brilliantly and made sure that I was pleased with every page and function of the website. Extra thanks go to Kevin for building the website, and Melissa for managing the project from start to finish. The whole team are highly talented, friendly, and approachable, and they provide high-quality work at a competitive price. I highly recommend Link Digital for all of your website and digital needs 🙂
We use LinkDigital for all our marketing requirements, switching from a private individual. We can see improved results from Google and Facebook/Instagram. Happy with service and attentiveness
Link digital SMASHED IT!!! Absolute golden people the whole team sorted everything I explained a vision and link digital made it reality 🙌 couldn't recommend them enough definitely look forward to working together in the future 🙌👌
Very responsive and supportive. A special shout-out in particular to Elliot for his excellent service provided for ECIS. Elliot not only resolved issues, but also explained his steps and made it easy to understand how I could then implement similar changes.
We recently commissioned LinkDigital to renew our website and we honestly could not be happier with the end result! In this day and age, lots of marketing and website development companies look the same, and are full of promises so it always feels like a bit of a gamble when you go into contract with one of them, but from the get go we knew from the amount of time and effort the team put into our enquiry that this was a very professional and hard working team. Jack initially handled our enquiry, asked lots of questions of what we wanted and seemed genuinely interested in our business and goals, and he even applied a promotional discount to our website price (which he allowed us to finance over 3 separate payments) before handing us over to the team responsible for building and developing the site, which is where Melissa came in; Melissa was absolutely fantastic and showed the patience of a saint as we added to the site, tweaked things and changed everything from colours right down to text. The site just got better and better as Melissa continued to add various details from photos to links and technical data. We are just absolutely thrilled with the finished article and it is clear to see the amount of time and effort which has went into the site. I would simply finish by saying: if you want a cheap and cheerful website which will be thrown together in a few days, you probably don’t want to use LinkDigital as they take care and time to fully assemble a proper website, which requires input from you the client and lots of information sharing, but once the effort has been put in, you will not be disappointed. Don’t have any doubts, if you employ the services of LinkDigital, you will get a quality product if you decide to go with them, they really care about the quality of what they build as it is essentially their advert for what they create, and their prices are fair when you consider the quality of the product. We would give them 6 stars if we could 😊
I work with Mark for many years. Mark and his team created for me 2 websites and manging the digital marketing campaigns. Mark you are amazing, its such a pleasure to work with you, you and your team are one of the only ones that I know that can deliver any task.
We recently had the pleasure of using Link Digital to enhance the functionality of our website and we couldn’t be happier with the results. Not only did they address our immediate needs, but they also provided valuable recommendations to further improve usability and efficiency. Thanks to Link Digital, our website is now more user-friendly and reliable. We highly recommend their expertise and exceptional service.
Melissa and the rest of Linkdigital did a fantastic job redesigning our website content and look. We are delighted with the services they provide.
Link Digital are a great team to work with, can't recommend them enough. Communication was great throughout the project and they produced exactly what we needed taking on our input but also advising with their expertise. Look forward to working with you more. Thanks again.
They produced exactly what I wanted both quickly and cost effectively
I wanted to drop you a message to say we are really pleased with the website, Melissa has been very patient with us and we look forward working with you further.
Love the new Social Media Content Planner
Phenomenal communication and service! So pleased, big shout out to Melissa who was amazing throughout.
Link Digital is a really great company to work with, Mark certainly knows his stuff. I highly recommend all of the team. Many thanks.
Link Digital are superb in all aspects. Our previous web developer favourite words were "chargeable" even for things that were not right from the get go... as soon as the site went live there was no support and bills kept raining down... so we looked to change more out of frustration rather than necessity... But so glad we did! Working with Link Digital was easy going and together we got a more functional site, better loading speeds and all round better results from our site than ever before. Link Digital handled the new website design plus on going do our SEO and Adwords management and I will give them 10/10 in every area. The most important factor though is we have seen a substantial increase to business since working with LinkDigital. Highly recommended.
Great service, have driven up google search rankings and are a pleasure to work with.
Worked with Mark across several sites now. The whole LinkDigital team is brilliant and easy to work with. The websites we have them manage have all seen increases in sales/leads and our adword spend, returns so much more now. Since employing LinkDigital for our SEO management as well, organic placement is up, with us seeing 1st page hits across many of our keywords in competitive markets. Google analytics all aspects have been increasing and most importantly all this has resulted in increased turnover and profits. Worth every penny of investment and more.
Really great company to work with, highly recommended.
Link Digital have been a fantastic support, always on-hand with advice and solutions.
A great company to work with, Mark is a true gem, within a few weeks i have noticed an uplift in business, all my website and marketing requirments have been fully met. Thanks Guys
I have just started an online based business and was recommended Link Digital through a friend of mine. Mark and the team have provided a fantastic service and product. I have felt comfortable during the entire process of the website build and know that any questions or ideas I have will be listened too and acknowledged. Mark has also provided brilliant knowledge and ideas that have helped to solidify the foundations and ultimate goal the business and its services set out to achieve. I highly recommend people consider using Link Digital for any website development needs.
Impressive turn around with the website migration, thank you. League above the customer service of the hosting supplier I migrated from.
Pete has done an outstanding job at building my website. It is exactly what i wanted it to be. Thank you very much.
Link Digital is the type of website design company most business owners can only dream about. Under Peter's exceptional leadership, we now have a website that not only brings our vision to life but is slick and cool and intuitive to navigate. Link Digital has become our go-to web design company and I have no hesitation in highly recommending the LD team. An accolade I rarely give.

Frequently asked questions

What Is A Google CSS Provider?

A Comparison Shopping Service (CSS) provider is a Google-approved provider that places Google Shopping ads on behalf of online retailers, similar to how Google itself runs Shopping ads. However, unlike Google’s own CSS, independent providers are able to provide a discount on Shopping ad costs.

When you work through a CSS provider, Google is required (in the EU and UK) to give that partner a 20% margin advantage on click costs, meaning your campaigns are more competitive and cost-efficient.

Who Is Link Digital’s Google CSS Service For?

This service is ideal for:

E-commerce retailers already running (or planning to run) Google Shopping campaigns

Brands looking to reduce costs and increase sales

Advertisers in the EU and UK markets where CSS benefits apply

How It Works

Feed Integration & Setup - We connect your Google Merchant Centre product feed with our CSS-enabled account.

Google Shopping Campaign Activation - Your Shopping ads are placed via the Link Digital CSS platform retaining the same targeting and campaigns you already run.

What are the Benefits of Working with Us

Lower Cost, Higher Impact
Increase shopping visibility and clicks for the same ad spend.
More Competitive Ad Placement
More bidding power can result in higher positions in the Shopping results.
Greater Budget Efficiency
Stretch your monthly budget further while maintaining or improving return on ad spend (ROAS).

How long does it take to switch to Google CSS?

Switching to Google CSS is typically quick and seamless, with no disruption to live campaigns.

Why Does Google Allow Link Digital to Offer a CSS Service?

Google didn’t create the CSS programme as a marketing option,  it was introduced because of an EU antitrust ruling.

In 2017, the European Commission ruled that Google was giving its own Google Shopping service an unfair advantage over competing price-comparison platforms. Google Shopping ads appeared more prominently in search results, while rival services struggled to compete in the same auction.

As part of Google’s required compliance:
Google had to open its Shopping Ads ecosystem to third-party comparison shopping platforms.
These partners had to be given equal access and fair competition conditions.

Google was required to allow CSS partners to run Shopping Ads with a built-in bidding advantage, effectively a 20% margin benefit, to level the playing field.

This regulation led to the creation of the Google CSS Programme, which enables retailers to place Shopping Ads through approved CSS partners such as Link Digital in the UK and EU.

The aim?

To increase market competition, reduce barriers for comparison shopping services, and ensure advertisers have more choice and better cost efficiency.

For retailers, this regulatory change became a major advantage because running Shopping campaigns through a CSS partner can now deliver lower CPCs, increased traffic and stronger ROI, all without changing your existing Google Ads setup.