Brogan Group is an international specialist in scaffolding and access solutions. Ranked within the top 10 scaffolding contractors in the UK, Ireland, Saudi Arabia, and the UAE, Brogan has around 700 employees and £60m access equipment.
Increase online visibility in the crowded UK construction market and introducing international strategies for expansion. Brogan Group works on prestigious projects such as the Battersea Power Station and the ‘Walkie-Talkie’ Tower, so keywords like ‘scaffolding’ are too broad. The challenge was identifying keywords which are used for high-end projects.
Grasping the intricacies of Brogan Group’s challenge, Link Digital formulated a multi-pronged approach. We honed in on SEO strategies tailored to the search phrases of each region’s audience, supported by Google Ads campaigns for immediate market traction.
On the home front, our strategies aimed to set Brogan apart — not merely as another scaffolding business but as a specialist in access solutions for large construction projects. This effort led us to identify and dominate hundreds of niche keywords such as ‘mast climbers’, ‘common towers’, and ‘construction crane decks’, where Brogan now holds the #1 spot on Google.
Our approach didn’t stop at search. We helped with website conversion rate optimisation and built a dedicated training and recruitment website. We organised LinkedIn ad campaigns to raise awareness and engagement with their target audience.
UK & International SEO
We’ve achieved top Google rankings for hundreds of keywords and continue to optimise them for further growth.
We setup Google Ads campaigns for the UK, Ireland, UAE, and Saudi Arabia and continue to manage and optimise them for growth.
Targeted Ads on LinkedIn to reach senior decision makers in large con
Link Digital supports Brogan Group in conversion optimisation for their website and built a website for their training and recruitment division.
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