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Top 10 Keywords in UK, Ireland, UAE & Saudi Arabia

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Increase in UK search visibility

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Increase in international search visibility.

The Company

Brogan Group is an international specialist in scaffolding and access solutions. Ranked within the top 10 scaffolding contractors in the UK, Ireland, Saudi Arabia, and the UAE, Brogan has around 700 employees and £60m access equipment.

The Challenge

Increase online visibility in the crowded UK construction market and introducing international strategies for expansion. Brogan Group works on prestigious projects such as the Battersea Power Station and the ‘Walkie-Talkie’ Tower, so keywords like ‘scaffolding’ are too broad. The challenge was identifying keywords which are used for high-end projects.

The Solution

Grasping the intricacies of Brogan Group’s challenge, Link Digital formulated a multi-pronged approach. We honed in on SEO strategies tailored to the search phrases of each region’s audience, supported by Google Ads campaigns for immediate market traction.

On the home front, our strategies aimed to set Brogan apart — not merely as another scaffolding business but as a specialist in access solutions for large construction projects. This effort led us to identify and dominate hundreds of niche keywords such as ‘mast climbers’, ‘common towers’, and ‘construction crane decks’, where Brogan now holds the #1 spot on Google.

Our approach didn’t stop at search. We helped with website conversion rate optimisation and built a dedicated training and recruitment website. We organised LinkedIn ad campaigns to raise awareness and engagement with their target audience.

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UK & International SEO

We’ve achieved top Google rankings for hundreds of keywords and continue to optimise them for further growth.

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Google Ads

We setup Google Ads campaigns for the UK, Ireland, UAE, and Saudi Arabia and continue to manage and optimise them for growth.

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LinkedIn Ads

Targeted Ads on LinkedIn to reach senior decision makers in large con

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Website Design

Link Digital supports Brogan Group in conversion optimisation for their website and built a website for their training and recruitment division.

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