Weybridge Audio: 383% Growth with Shopify & PPC

3.5k+

Top 10 Google rankings

£12+ million

Increase in annual revenue

8k+

Sales Leads Per Annum

Key Results

529% increase in conversions after launching the new Shopify website and restructuring the PPC campaigns.
383% growth in revenue, driven by improved website usability and highly targeted paid ads.
533% improvement in Return on Ad Spend (ROAS), maximising results on a fixed monthly advertising budget.
20.8% increase in average engagement time per active user was recorded in the three months following the website launch.

The Company

Weybridge Audio is a long established, family-owned retailer of premium TVs, Hi-Fi systems and home cinema equipment. With over 50 years in the industry, they needed a digital presence that matched their high-quality service and product range — along with a paid advertising strategy to grow online sales.

They approached Link Digital for both a full website rebuild and ongoing PPC management to help them stand out in a highly competitive market.

The Challenge

Weybridge Audio’s previous website lacked the functionality and design needed for modern eCommerce. At the same time, their paid search account needed refining, with historic campaigns in place but little structure or ongoing optimisation.

Key goals:

Create a modern, high conversion eCommerce website
Building a well-structured and efficient PPC strategy
Maximising return on a fixed monthly ad budget
Support a wide range of product categories without wasted ad spend

The Solution

Website Design & Google Ads

We designed and built a custom Shopify website that makes it easy for customers to browse and shop, with clear navigation, smart filters and helpful features like “frequently bought with” suggestions. The site was built to perform — fast loading, SEO friendly and easy to use on any device.

After the launch, we took over their PPC campaigns across Google Ads. We tidied up the existing account, focusing on the products that mattered most, and created targeted ads aimed at users ready to buy. We also added remarketing to reengage visitors who hadn’t checked out first time. With regular check-ins and updates, the campaigns are continually refined to get the most out of every pound spent.

The Results

“Working with Link Digital has been a very positive experience. They approached our website redesign and PPC campaigns with real attention to detail and a clear understanding of our objectives. The results speak for themselves — improved performance across the board and a much stronger return on our advertising spend.” – Weybridge Audio

Between October 2024 and March 2025, following the PPC campaign restructure, Weybridge Audio saw significant improvements compared to the same period the previous year: