5 Months
From planning to launch
Custom
Custom design and development
Growth
We are now starting the marketing.
Client Overview
Jensen Bespoke is a premium bespoke fitted furniture business specialising in the design and manufacture of high-quality, made-to-measure interiors. Their work is defined by craftsmanship, attention to detail, and a tailored approach that reflects each client’s individual needs.
The Challenge
Jensen Bespoke’s existing website no longer reflected the quality of their work or the premium nature of the brand. The site required a full design refresh and suffered from performance issues that degraded the user experience. In addition, the site’s structure and presentation made it difficult to showcase completed projects effectively, a critical requirement for a business driven by visual inspiration and craftsmanship.
The client was also aware of future growth and wanted a platform that could scale over time, enabling additional functionality and content without requiring another full rebuild.
The Brief
- Refresh the overall design to better reflect the bespoke, high-end quality of the brand
- Improve site speed and performance
- Create a stronger, more flexible way to showcase projects
- Build the site with future expansion in mind
- Incorporate a slow, considered animation style to enhance the premium feel
- Take a creative approach to the design process
Our Approach
We took a collaborative and exploratory design approach, working closely with Jensen Bespoke to ensure every element aligned with their brand values of craftsmanship, quality, and refinement. Throughout the project, the client provided feedback and insights that were incorporated into the final design, resulting in a tailored digital experience that perfectly reflected their vision.
Design & UX
The final design focuses on restraint, space, and elegance, allowing the furniture and project photography to take centre stage. A neutral colour palette, refined typography, and considered layouts reinforce the brand’s premium positioning.
Slow, subtle animations were introduced throughout the site to add depth and polish without distracting from the content. These interactions enhance the user journey and help convey the care and precision that go into every Jensen Bespoke project. Project pages were redesigned to better showcase completed work, with flexible layouts that accommodate future content types and richer storytelling.
The client provided outstanding photography of their work, which significantly enhanced the website’s aesthetics. Additionally, Jo, as the designer, contributed his own insights and feedback throughout the process, which we incorporated into the final design. This collaboration resulted in a visually compelling and highly functional website.
Technical Delivery
The website was built with performance, scalability, and future expansion in mind. This ensures that new functionality, additional content, or future updates can be added easily without requiring a full rebuild. Improvements to site speed ensure a smooth browsing experience across devices, while the flexible technical foundation provides a platform ready to grow alongside the business.
The Results
The new Jensen Bespoke website is a refined, high-end digital presence that accurately reflects the quality of the brand’s work.
It provides a strong platform for showcasing projects, delivers a smoother, more engaging user experience, and is built for future expansion and enhancements. The collaborative process and high quality client assets contributed to a visually compelling, highly functional website that supports the brand’s long-term ambitions.
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