628%
Increase in Meta Ads ROAS
250%
Growth in organic traffic
31%
Improvement in Google Ads ROAS
16%
Increase in average order value
Client Overview
Our client is a UK based electrical wholesaler selling online directly to consumers and electrical installers. This is a competitive sectors with a number of household names selling to this market. Our partnership with the client initially started with one service offering and has grown to a full service proposition .
The Challenge
The client approached Link Digital at the beginning of 2025 with a clear objective: to gain control of marketing costs while delivering a stronger return on spend. Performance was being held back by poor ROAS, limited organic visibility, incorrect and inconsistent tracking, and a low website conversion rate. Without accurate data and a joined-up strategy, scaling profitably was not possible.
Measurement & Tracking
Correct measurement underpins all effective marketing activity. Historic tracking significantly overestimated orders from paid channels, leading to overspend and unclear ROAS. Link Digital implemented a full tracking and measurement strategy to provide accurate visibility across the marketing funnel and enable confident optimisation.
SEO: Building Sustainable Demand
We strengthened the client’s organic foundations through technical SEO improvements, keyword optimisation, and a focus on high-intent wholesale search demand. This delivered significant and sustainable organic growth.
Google Ads: Smarter Spend, Stronger Returns
With tracking corrected and organic performance improving, Google Ads activity was optimised and scaled. Campaigns were refined to prioritise higher-value and higher-margin products. A click fraud prevention tool reduced invalid clicks by 15%, allowing budget to be reinvested more effectively. Link Digital also worked closely with Google’s High Growth Team, unlocking category trend data, competitive benchmarking, early beta access to new tools, and internal insights.
Meta Ads: From Loss-Making to Profitable
Historic Meta activity relied on generic messaging and inefficient spend, resulting in loss-making campaigns. We restructured activity around stronger creative, clearer propositions, and tighter budget control, transforming Meta Ads into a profitable growth channel.
“This was a fantastic example of the impact a strong partnership and a committed team can have. By working closely with the client and combining deep commercial understanding with data-led execution, the Link Digital team were able to drive real, measurable growth.”
— Garry Davis, Account Director, Link Digital
Looking Ahead
To build on this momentum, Link Digital is currently working with the client on a full website redesign and UX strategy, focused on improving conversion rate and ensuring future growth is supported by a best-in-class user experience.
The Outcome
By focusing on performance fundamentals, accurate data, and commercial outcomes, Link Digital helped the client move from inefficient spend to scalable growth, establishing a long-term digital strategy built to support continued success.
Services Provided
- Google Ads Management
- Click Fraud Tools
- Meta Ads Management
- Search Engine Optimisation
- Website Design
- User Experience
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