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Outrank your national competitors on Google

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Website optimisation

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Google Business profile optimisation

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Get more customers from across the UK

Local SEO Agency Hertfordshire

What is National SEO?

National SEO involves improving your website’s rankings for national keywords, for example ‘car loans’, ‘mens clothing’, and ‘organic skincare’ would be considered national keywords. National keywords are more competitive and difficult to rank than local keywords, but once achieved can bring in far more visitors and sales.

It’s about making sure your business shows up when your customers are searching on Google for the services across the UK.

For a free national SEO audit and consultation, call 0345 307 3380

How it works

We provide a complete SEO service including:

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A fast, well coded, user friendly website will help your website to rank highly. We have in-house developers to optimise websites.

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We create and optimise original, high-quality content that is keyword optimised.

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What is the national authority of your business? Google uses signals relevant backlinks to decide a business’ authority.

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Need help improving?

Book a 30-minute Zoom call to learn more about our National SEO services.

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100% Satisfaction Guaranteed

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Proper Communication

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Experienced Team

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Affordable Services

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Proven Track Record

Local SEO Services

What you can expect

Our national SEO approach

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Month 1: Audit & Keyword Research

National SEO starts with this comprehensive research to identify the most relevant and high-volume keywords for your industry and target audience. A Technical SEO audit is also essential to identify and address any issues that may affect your website’s performance in search results.

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Month 2: On-page optimisation

Optimising on-page elements such as content, meta tags, headings, image alt tags, and URL structures is fundamental for improving search visibility and user experience.

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Ongoing: Content & link building

Content is king in SEO, and a solid content strategy is critical for national SEO success. Strategic link-building campaigns tailored to your industry and audience; thorough competitor analysis to identify opportunities and stay ahead in the search results.

National SEO Services

Get found on Google and Bing across the UK



A fully managed monthly SEO service for small businesses.

  • FREE Setup (Worth £600)
  • 50 National Keywords
  • Keyword Research
  • Competitor Analysis
  • Technical SEO
  • Link Building (DA 30+)
  • Monthly Blog Posts
  • Google Business Profile Optimisation
  • Monthly Reporting
  • Rolling Monthly Plan
  • SEO Results Guarantee
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A fully managed monthly SEO service for growing businesses.

  • FREE Setup (Worth £600)
  • 75 National Keywords
  • Faster National Results
  • Keyword Research
  • Competitor Analysis
  • Technical SEO
  • Link Building (DA 40+)
  • Monthly Blog Posts
  • Google Business Profile Optimisation
  • Monthly Reporting
  • Rolling Monthly Plan
  • SEO Results Guarantee
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A fully managed monthly SEO service for businesses with ambitious growth targets.

  • FREE Setup (Worth £600)
  • 100 National Keywords
  • Fastest National Results
  • Keyword Research
  • Competitor Analysis
  • Technical SEO
  • Link Building (DA 50+)
  • Monthly Blog Posts
  • Google Business Profile Optimisation
  • Monthly Reporting
  • Rolling Monthly Plan
  • SEO Results Guarantee
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Need something else? Call 0345 307 3380 for a custom quote.

National SEO statistics

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Optimising for mobile search is critical for national SEO success, ever-increasing reliance on smart devices for browsing now accounts for over 50% of all website traffic in the UK. (Statista)

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The UK has the most advanced e-commerce market in Europe. In 2023, the country is expected to have nearly 60mn e-commerce users. 60 Million potential buyers represent a massive opportunity for those investing in National SEO services to improve their online visibility and drive sales. (Statista)

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Improving conversion rates from organic search traffic is crucial for maximising the ROI of National SEO services. Research by Econsultancy reveals that companies with a structured approach to CRO achieve a conversion rate nearly twice as high as those without ( Econsultancy)

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More consumers are reading online reviews than ever before. In 2021, 77% ‘always’ or ‘regularly’ read them when browsing for local businesses (up from 60% in 2020). (Bright Local)

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Featured snippets, knowledge panels, and other SERP features play a significant role in UK search results. According to data from Ahrefs, featured snippets appear in around 12.3% of search queries in the UK. (Ahrefs)

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Staying informed about search engine algorithm updates and industry trends is essential for adapting national SEO strategies to meet evolving best practices and guidelines. We’ve seen large businesses lose £1Mn of Search traffic in a single update. (Search Engine Land)

Don’t just take our word for it

See what others have to say

Link DigitalExcellentLink Digital4.8 Based on 26 reviews fromSee all reviews review us onSteve SaundersSteve Saunders ★★★★★ Love the new Social Media Content PlannerJesse ChinwoJesse Chinwo ★★★★★ Phenomenal communication and service! So pleased, big shout out to Melissa who was amazing throughout.Brian SimmonsBrian Simmons ★★★★★ Link Digital is a really great company to work with, Mark certainly knows his stuff. I highly recommend all of the team. Many thanks.Adam TAdam T ★★★★★ Link Digital are superb in all aspects. Our previous web developer favourite words were "chargeable" even for things that were not right from the get go... as soon as the site went live there was no support and bills kept raining down... so we looked to change more out of frustration rather than necessity... But so glad we did! Working with Link Digital was easy going and together we got a more functional site, better loading speeds and all round better results from our site than ever before. Link Digital handled the new website design plus on going do our SEO and Adwords management and I will give them 10/10 in every area. The most important factor though is we have seen a substantial increase to business since working with LinkDigital. Highly recommended.Wes PierceWes Pierce ★★★★★ Great service, have driven up google search rankings and are a pleasure to work with.Sam WardSam Ward ★★★★★ Worked with Mark across several sites now. The whole LinkDigital team is brilliant and easy to work with. The websites we have them manage have all seen increases in sales/leads and our adword spend, returns so much more now. Since employing LinkDigital for our SEO management as well, organic placement is up, with us seeing 1st page hits across many of our keywords in competitive markets. Google analytics all aspects have been increasing and most importantly all this has resulted in increased turnover and profits. Worth every penny of investment and more.Imran KassimImran Kassim ★★★★★ Really great company to work with, highly recommended.Amazing ApprenticeshipsAmazing Apprenticeships ★★★★★ Link Digital have been a fantastic support, always on-hand with advice and solutions.Costa OuloupisCosta Ouloupis ★★★★★ A great company to work with, Mark is a true gem, within a few weeks i have noticed an uplift in business, all my website and marketing requirments have been fully met. Thanks GuysJonathan C.SJonathan C.S ★★★★★ I have just started an online based business and was recommended Link Digital through a friend of mine. Mark and the team have provided a fantastic service and product.I have felt comfortable during the entire process of the website build and know that any questions or ideas I have will be listened too and acknowledged.Mark has also provided brilliant knowledge and ideas that have helped to solidify the foundations and ultimate goal the business and its services set out to achieve.I highly recommend people consider using Link Digital for any website development needs.Linia SkinLinia Skin ★★★★★ Mark and his team have been nothing but exceptional! Mark has been assisting me with a rebranding project and I am so grateful for both his time and efforts to support me in my vision. I'm certainly tenacious in character, but Mark and his team at Link Digital have been extremely patient and understanding. I'm super excited to see the finished product and would highly recommend their services. If you are looking for a warm and friendly team, who take their time to understand your requirements, then Link Digital is for you! Thanks Mark, appreciate you! Kind regards, Verity.Carlo PegnaCarlo Pegna ★★★★★ Impressive turn around with the website migration, thank you. League above the customer service of the hosting supplier I migrated from.Kristian ReddyKristian Reddy ★★★★★ Pete has done an outstanding job at building my website. It is exactly what i wanted it to be. Thank you very much.Lola BaileyLola Bailey ★★★★★ Link Digital is the type of website design company most business owners can only dream about. Under Peter's exceptional leadership, we now have a website that not only brings our vision to life but is slick and cool and intuitive to navigate. Link Digital has become our go-to web design company and I have no hesitation in highly recommending the LD team. An accolade I rarely give.Tecker TwinsTecker Twins ★★★★★ WOW! Such a great team who have helped us finish a website after using other not so qualified developers. Link Digital are incredible at what they do and are definitely worth putting your trust into. Looking forward to working on future products with them. Thanks to Chris and Antonia for their constant non-stop updates and help. Regards, The Leden Group LtdArjinder ChohanArjinder Chohan ★★★★★ Mark has been an absolute legend, very helpful, knowledgeable and professional - highly recommended. Great Service all the time! ThanksStuart BrooksStuart Brooks ★★★★★ Mark, Giuseppe and the team at Link offer an excellent and highly expert service on all matters relating to web design and maintenance. As well as building my company website, they manage a number of my client websites and are always responsive to our needs. I would recommend them without hesitation.Carl DawsonCarl Dawson ★★★★★ Very helpful and great value for money digital marketing.Jack TrippJack Tripp ★★★★★ A tremendously personal, professional and affordable approach to web design! I could not recommend them more, we got excellent advice and a tailored approach the whole way through the process. Thanks Link Digital!Reuben SinclairReuben Sinclair ★★★★★ A no nonsense, no jargon approach to digital marketing. Great digital marketing services that don't cost the earth!js_loader

National SEO

Frequently asked questions

What is a Google Business Profile (aka Google My Business)?

A Google Business Profile, formerly known as Google My Business, is a free tool from Google that allows businesses to manage how they appear on Google Search and Maps. It includes your business name, location, hours, and other essential details. An optimised Google Business Profile helps customers find, learn about, and reach out to your business. If you don’t have a well-optimised Google Business Profile listing, it’s impossible to succeed in local searches.

Can National SEO help my business both nationally and locally?

Of course, this is achieved by combining the targeting of a national audience with localized SEO strategies to ensure visibility in specific regions or cities. This includes optimizing local listings, using location-specific keywords, and creating geo-targeted content.

What is on-page optimisation?

On-page optimisation involves are everything that’s on your website, from your content to your images. Google uses these as signals to determine relevance.
There is a vast range of metrics to consider when optimizing on-page signals. When we engage with a client, we’ll always run a full site audit in the first month to make sure their site is sending all the right signals to Google.

✅ Title tag + Header tag review
✅ Is there enough content, and is it locally relevant?
✅ Is there a call to action on your site to drive conversions?
✅ Is it easy for a user to navigate and get in contact?

What is link building and why is it important?

Building high-quality backlinks from authoritative websites is crucial for improving your website’s authority and rankings in search results. National SEO services should include strategic link-building campaigns tailored to your industry and audience.

How long before I start seeing results from national SEO?

National SEO is a long-term strategy, and it typically takes a three to six months to start seeing results. However, the timeframe can vary depending on your current rankings, competition, and choice of keywords.

Can you help me rank internationally?

Yes, we also offer local, regional, national, and international SEO plans. To find out more download our SEO packages or book a Zoom discovery call.