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Outrank your local competitors on Google

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Website optimisation

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Google Business profile optimisation

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Get more local customers

Local SEO Agency Hertfordshire

What is Local SEO?

Local Search Engine Optimisation (SEO), is the process of improving your website’s visibility for location-based searches. It’s about making sure your business shows up when your customers are searching on Google for the services you offer in your area.

Think of it this way. When someone searches for “restaurants near me” or “dentist in Hertfordshire,” Local SEO ensures that your business pops up in these searches. This is particularly important for businesses that rely heavily on foot traffic or serve a specific area.

For a free local SEO audit and consultation, call Link Digital on 0345 307 3380

How it works

How does Google decide which local businesses to rank highest?

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Google uses the location of the person searching and any locations included in their search query to determine the rankings.

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How relevant is the search term to the business and the content on it’s website? We optimise and create relevant content for you.

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What is the authority of the local business? Google uses various signals like reviews and links to decide a business’ authority.

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Need help improving?

Book a 30-minute Zoom call to learn more about our local SEO services.

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100% Satisfaction Guaranteed

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Proper Communication

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Experienced Team

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Affordable Services

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Proven Track Record

Local SEO Services

What you can expect

Our local SEO approach

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Month 1: Google Business profile

During the first month, we’ll focus on your Google Business profile. If you don’t already have a profile set up, we’ll handle that for you. If you do, we’ll fine-tune it and ensure your business details are accurate, compelling, and easily found by local customers – setting the foundation for your Local SEO success.

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Month 2: On-page optimisation

We will refine your website’s content and code to make your website more ‘findable’ in local search results.

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Ongoing: local citations, link building & fresh content

Our ongoing efforts focus on creating high-quality, local backlinks and accurate directory listings for your business. Coupled with creating fresh, keyword-rich content, we continually enhance your local online presence. Expect regular performance updates and detailed reports on the work accomplished.

Affordable Local SEO Services

Tailored to the needs of your local business.


Single Location

A fully managed monthly SEO service for business targeting local keywords in one town or area.

  • No Minimum Contract
  • Keyword Research & Analysis
  • Up to 10 local keywords
  • SEO Plan & Work Schedule
  • Competitor analysis
  • Content Optimisation
  • Quality Link Building
  • Google Business Profile Optimisation
  • Monthly on-site optimisation
  • Monthly Analysis & Reporting
  • Dedicated Account Manager
  • No Contract
  • Free Set up
  • Single Location
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Multiple Locations

A fully managed monthly SEO service for businesses with multiple UK locations.

  • No Minimum Contract
  • Keyword Research & Analysis
  • Unlimited local keywords
  • SEO Plan & Work Schedule
  • Competitor analysis
  • Content Optimisation
  • Quality Link Building
  • Google Business Profile Optimisation
  • Monthly on-site optimisation
  • Monthly Analysis & Reporting
  • Dedicated Account Manager
  • No Contract
  • Free Set up
  • Multiple Locations
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Need something else? Call 0345 307 3380 for a custom quote.

Local SEO statistics

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Millennials are 50% more likely to use local search when they’re on the go — and twice as likely as other age groups to search for a business to visit immediately (Review rackers)

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Over 50% of ‘near me’ searches result in a physical store visit. (Media Post)

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46% of all searches on Google are for a local business or local service (Search Engine Roundtable)

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More consumers are reading online reviews than ever before. In 2021, 77% ‘always’ or ‘regularly’ read them when browsing for local businesses (up from 60% in 2020). (Bright Local)

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More consumers use Google to evaluate local businesses than ever before. In 2021, 81% did, but in the year before that, just 63% did. (Bright Local)

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From January 2020 to July 2020, there was a 61% increase in calls from Google Business Profile, and 49% of businesses received more than 1,000 search views per month. (Local Viking)

Don’t just take our word for it

See what others have to say

Link DigitalExcellentLink Digital4.8 Based on 26 reviews fromSee all reviews review us onSteve SaundersSteve Saunders ★★★★★ Love the new Social Media Content PlannerJesse ChinwoJesse Chinwo ★★★★★ Phenomenal communication and service! So pleased, big shout out to Melissa who was amazing throughout.Brian SimmonsBrian Simmons ★★★★★ Link Digital is a really great company to work with, Mark certainly knows his stuff. I highly recommend all of the team. Many thanks.Adam TAdam T ★★★★★ Link Digital are superb in all aspects. Our previous web developer favourite words were "chargeable" even for things that were not right from the get go... as soon as the site went live there was no support and bills kept raining down... so we looked to change more out of frustration rather than necessity... But so glad we did! Working with Link Digital was easy going and together we got a more functional site, better loading speeds and all round better results from our site than ever before. Link Digital handled the new website design plus on going do our SEO and Adwords management and I will give them 10/10 in every area. The most important factor though is we have seen a substantial increase to business since working with LinkDigital. Highly recommended.Wes PierceWes Pierce ★★★★★ Great service, have driven up google search rankings and are a pleasure to work with.Sam WardSam Ward ★★★★★ Worked with Mark across several sites now. The whole LinkDigital team is brilliant and easy to work with. The websites we have them manage have all seen increases in sales/leads and our adword spend, returns so much more now. Since employing LinkDigital for our SEO management as well, organic placement is up, with us seeing 1st page hits across many of our keywords in competitive markets. Google analytics all aspects have been increasing and most importantly all this has resulted in increased turnover and profits. Worth every penny of investment and more.Imran KassimImran Kassim ★★★★★ Really great company to work with, highly recommended.Amazing ApprenticeshipsAmazing Apprenticeships ★★★★★ Link Digital have been a fantastic support, always on-hand with advice and solutions.Costa OuloupisCosta Ouloupis ★★★★★ A great company to work with, Mark is a true gem, within a few weeks i have noticed an uplift in business, all my website and marketing requirments have been fully met. Thanks GuysJonathan C.SJonathan C.S ★★★★★ I have just started an online based business and was recommended Link Digital through a friend of mine. Mark and the team have provided a fantastic service and product.I have felt comfortable during the entire process of the website build and know that any questions or ideas I have will be listened too and acknowledged.Mark has also provided brilliant knowledge and ideas that have helped to solidify the foundations and ultimate goal the business and its services set out to achieve.I highly recommend people consider using Link Digital for any website development needs.Linia SkinLinia Skin ★★★★★ Mark and his team have been nothing but exceptional! Mark has been assisting me with a rebranding project and I am so grateful for both his time and efforts to support me in my vision. I'm certainly tenacious in character, but Mark and his team at Link Digital have been extremely patient and understanding. I'm super excited to see the finished product and would highly recommend their services. If you are looking for a warm and friendly team, who take their time to understand your requirements, then Link Digital is for you! Thanks Mark, appreciate you! Kind regards, Verity.Carlo PegnaCarlo Pegna ★★★★★ Impressive turn around with the website migration, thank you. League above the customer service of the hosting supplier I migrated from.Kristian ReddyKristian Reddy ★★★★★ Pete has done an outstanding job at building my website. It is exactly what i wanted it to be. Thank you very much.Lola BaileyLola Bailey ★★★★★ Link Digital is the type of website design company most business owners can only dream about. Under Peter's exceptional leadership, we now have a website that not only brings our vision to life but is slick and cool and intuitive to navigate. Link Digital has become our go-to web design company and I have no hesitation in highly recommending the LD team. An accolade I rarely give.Tecker TwinsTecker Twins ★★★★★ WOW! Such a great team who have helped us finish a website after using other not so qualified developers. Link Digital are incredible at what they do and are definitely worth putting your trust into. Looking forward to working on future products with them. Thanks to Chris and Antonia for their constant non-stop updates and help. Regards, The Leden Group LtdArjinder ChohanArjinder Chohan ★★★★★ Mark has been an absolute legend, very helpful, knowledgeable and professional - highly recommended. Great Service all the time! ThanksStuart BrooksStuart Brooks ★★★★★ Mark, Giuseppe and the team at Link offer an excellent and highly expert service on all matters relating to web design and maintenance. As well as building my company website, they manage a number of my client websites and are always responsive to our needs. I would recommend them without hesitation.Carl DawsonCarl Dawson ★★★★★ Very helpful and great value for money digital marketing.Jack TrippJack Tripp ★★★★★ A tremendously personal, professional and affordable approach to web design! I could not recommend them more, we got excellent advice and a tailored approach the whole way through the process. Thanks Link Digital!Reuben SinclairReuben Sinclair ★★★★★ A no nonsense, no jargon approach to digital marketing. Great digital marketing services that don't cost the earth!js_loader

Local SEO

Frequently asked questions

What is a Google Business Profile (aka Google My Business)?

A Google Business Profile, formerly known as Google My Business, is a free tool from Google that allows businesses to manage how they appear on Google Search and Maps. It includes your business name, location, hours, and other essential details. An optimised Google Business Profile helps customers find, learn about, and reach out to your business. If you don’t have a well-optimised Google Business Profile listing, it’s impossible to succeed in local searches.

Is local SEO only for businesses with physical locations?

While Local SEO is especially beneficial for businesses with a physical location, it’s also helpful for any business that serves a specific geographic area. Instead of displaying a business address, Google will show an area on the map.

How can you help me get more Google reviews?

At Link Digital, we have various strategies to help your business get more Google reviews. It’s important to note that we strictly abide by ethical practices and UK laws, meaning we never procure fake reviews. Here are some ways we can help you get more genuine reviews:

✅ We can help send an email to all of your past customers inviting them to leave you a review.
✅ Each time a customer places an order, we can automate sending review requests to customers by email and SMS.
✅ We can create QR codes and design business cards for review requests, which are especially effective for in-person interactions.

What is on-page optimisation?

On-page optimisation involves are everything that’s on your website, from your content to your images. Google uses these as signals to determine relevance.
There is a vast range of metrics to consider when optimizing on-page signals. When we engage with a client, we’ll always run a full site audit in the first month to make sure their site is sending all the right signals to Google.

✅ Title tag + Header tag review
✅ Is there enough content, and is it locally relevant?
✅ Is there a call to action on your site to drive conversions?
✅ Is it easy for a user to navigate and get in contact?

What is link building and why is it important?

Link building involves getting other websites to link to your website. These ‘backlinks’ help to boost your site’s authority and credibility in the eyes of search engines. In terms of Local SEO, we focus on getting high-quality, local backlinks which boost your visibility in local search results.

What are local citations?

Local citations, also known as business listings or online directory listings, are online references to your business name, address, and phone number. These citations play a crucial role in your Local SEO as Google uses them to verify your business data. Consistency in this data across multiple reputable directories boosts Google’s trust in your business, enhancing your visibility in search results. Conversely, discrepancies or inconsistencies can harm your business’s online visibility.

We’ll run a full audit of the citations for your business, making sure that we build out and clean up citations on the most powerful directories to ensure your business is listed correctly.

How long before I start seeing results from local SEO?

Local SEO is a long-term strategy, and it typically takes a few months to start seeing results. However, the timeframe can vary depending on your current rankings, competition, and choice of keywords.

Can you help me rank further afield?

Yes, we also offer regional, national, and international SEO services. To find out more download our SEO packages or book a Zoom discovery call.