Online Furniture Retailer

41%

Increase in Return On Ad Spend (ROAS)

78%

Increase in Google Ads Revenue

26%

Only a 26% increase in Ad Spend

Our Approach

We began with a comprehensive audit of both the Google Ads and Google Merchant Centre accounts to identify inefficiencies and opportunities for improvement.

Our strategy focused on three key areas:

Campaign Optimisation
We restructured Search and Shopping campaigns to improve targeting, keyword coverage, and alignment with revenue-focused bidding strategies.

Performance Max Enhancement
Performance Max campaigns were rebuilt to fully utilise available features, including clearly defined search themes, high-quality imagery, and a broader range of creative assets. This allowed Google’s automation to work more effectively across channels.

Google Merchant Centre Improvements
We resolved delivery information issues, corrected price mismatches, and enhanced the product feed to improve eligibility, visibility, and Shopping performance.

The Results

Peak Period Performance (2025 vs 2023)

Ad Spend: +26%
Revenue Increase: +77.7%
ROAS: +41.2%

Despite increased investment, conversion value more than doubled while overall efficiency improved significantly.

Let’s make your business a success

Key Wins

Significant increase in Google Ads revenue while improving overall efficiency
Fully optimised Performance Max campaigns utilising search themes and creative assets
Improved Shopping performance through Google Merchant Centre fixes and feed enhancements
Stronger results during peak trading periods
A scalable PPC structure built to support future growth

“When we inherited the account, the previous strategy had become outdated. Ad performance was stuck because the keywords hadn’t been updated to reflect how people search today. We also found that the campaigns were missing the impact of high-quality images and updated ad copy. This was made worse by a long-standing Merchant Centre issue that had been quietly suppressing product visibility for months. We saw this as a massive opportunity to refresh the brand’s presence and get the account back on track.”
— PPC Account Manager, Link Digital