The Creative Sanctuary
Web Design & Marketing
The Creative Sanctuary is a knitting and sewing boutique in Hertford. In addition to their physical retail presence, they have an ecommerce-enabled Shopify website.
The website was using a ready-made template that did not reflect the boutique nature of the company and there was no digital marketing strategy in place.
Initially we analysed the visitor statistics and carried out extensive keyword research.
We redesigned their website and integrated it into Shopify. This was achieved seamlessly, with no downtime to the website. During the development we carried out search engine optimisation, targeting the optimal keywords identified during the earlier keyword research.
With a fresh new, search-engine friendly website in place, we proceeded to set up a PPC campaign, which focuses on their business objectives.
- In the first month, sales revenue tripled
- The average time on site has increased 24%
- Email newsletter signups have increased considerably.