Ashes Series

Web Design & Marketing

Project Images
Project Images

The Ashes is a series of cricket matches contested between England and Australia. It is hosted in Australia once every four years, each time a large number of cricket fans travel to Australia to watch the series. This provides our client, Freedom Australia, a great opportunity for selling holidays to Australia.

THE CHALLENGE

Because the Ashes series is only hosted in Australia once every four years, there is a small window of opportunity for taking travel bookings which has to be maximised.

THE SOLUTION

The 2017/18 Ashes Series will be the third time around that we have supported Freedom Australia with a comprehensive digital marketing strategy consisting of a dedicated micro-site, email marketing, social media, and search engine marketing.

THE RESULTS

Each time around the results have improved. In 2013/14 we generated over 3,000 enquiries in just 9 months which resulted in over £1 million of travel bookings.