Freedom Destinations

Full Branding & Design

Project Images
Project Images

Freedom Destinations owns several of the most recognised and trusted travel brands in the UK, including Freedom Australia, Freedom New Zealand, Freedom Africa, Freedom Asia, and Oz Adventures.

THE CHALLENGE

In recent years, the travel industry has increasingly been moving online. To stay on top of this highly competitive industry, Freedom Destinations recognised the need for a comprehensive online presence for all of their brands.

THE SOLUTION

The Link Digital team has been managing Freedom Destinations websites and digital marketing strategy for over five years. This has included:

  • Redesigning all of their websites and launching three completely new brands
  • Building an email database of over 60 thousand opt-in subscribers and sending millions of emails
  • Managing an annual PPC budget of over £700,000
  • Search Engine Optimisation
  • Planning joint marketing campaigns with tourism boards and gaining additional funding
  • Extensive conversion rate optimisation.

THE RESULT

Since working with us, Freedom Destinations has seen phenomenal online growth:

  • Increased the average number of leads from 249 to 2,982 per month.
  • The avg. cost per lead has decreased from £76.20 to £11.34.
  • Page 1 for hundreds of keywords including ‘Australia Tours’, ‘Australia Holidays’ and ‘Kenya Safaris’, ranking above Virgin Holidays, Kuoni, Thomson and others.
  • Revenue from online channels has increased from £5 million in 2009 to £17 million in 2015.