The concept of “entities” in the context of information technology and databases has been around for several decades, but what is an entity? And specifically in the application of SEO and digital marketing.
A Google core update significantly alters the search engine’s ranking algorithm and systems. These updates are designed to improve the quality and relevance of search results for users.
The integration of e-commerce has transformed social media platforms into vibrant marketplaces where businesses can directly connect with their audience and drive sales.
Pay-per-click (PPC) advertising is a cornerstone for businesses aiming to skyrocket their online presence and boost conversions.
As of March 6th, Google is updating its Consent Mode to version 2, introducing changes that are crucial for any website that uses Google Analytics or Google Ads.
Online advertising requires a delicate balance between casting a wide net to capture potential customers and honing in on specific audience segments to maximise campaign effectiveness.
White label SEO enables agencies to provide SEO services without the need to invest in an in-house team. In this guide, we’ll discuss the advantages of white label SEO services for agencies and how Link Digital can help.
Finding the right digital marketing agency in Hertfordshire can be a challenging task with so many to choose from these days. That’s why we’ve created this article to make it easier for you.
Email marketing is a pillar of digital outreach, offering immense potential to engage and convert audiences. However, unlocking its full impact requires a strategic approach.
With social media, staying ahead of the curve is essential for businesses. As we look forward to 2024, it’s time to anticipate the major trends that will shape the social media landscape.
In the Search Engine Optimisation (SEO) world, staying ahead of the curve is essential if you want to reach page one. A massively underutilised tool you can use to stand out from the competition is Schema markup.
Keywords are pivotal for Search Engine Optimisation (SEO) and Paid Per Click (PPC) campaigns, but what is a keyword, and why does it hold such significance? At its simplest, a keyword is a word or phrase…
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